Genuinely curious if others feel this. You spend time on the first email, get the hook right, nail the offer. Then it comes time to write the follow up and you just... stare at it.
The follow up should be easier. You already know the person, you already know the context. But it always feels like starting from scratch.
I have been thinking about this a lot lately. The issue is not the writing, it is the sequencing. Most people treat each email as a standalone thing instead of one continuous conversation. The follow up lands flat because it does not actually connect back to the first email in a way that feels natural.
Would love to know how others handle this. Do you write all three emails at once before sending anything? Do you wait to see if the first one lands? Is there a framework that has worked for you?
Build Check
Hey Sanjana! Value proposal is super interesting. Wish you all the best on this impressive launch