Double

Maker

@darrenux Thanks Darren!

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12yr ago

Money Over People

Love this idea- I have spoken to a lot of friends who use apps like Tinder and Hinge, but still have reservations about actually meeting the person. Being able to bring along a friend might remove that last obstacle for many new online daters. How does one seed the app with enough users to start? I imagine for a dating app, the experience for users is heavily impacted the the availability of potential matches.

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12yr ago

Maker

@kunaltandon thanks for praise! Exactly, we had lots of friends who were in a similar predicament and this was the main inspiration for Double. Our early user acquisition strategy will be key to our success. We plan to promote Double city by city and gradually roll our across key locales so we have a concentrated userbase in focused areas. Our promotion strategy will include straight up street PRing, hosting Double parties, social media ads, media outreach etc. If you have any other ideas we would be more than happy to hear them? Thanks, Gary

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12yr ago

Maker

Hi @imkialikethecar. Thanks for the questions. Long story but the short answer is Double was conceived after a few awkward Tinder dates in early 2014. We figured it would be more fun, less awkward and safer to go on a date with a friend. In terms of Grouper / Martini differentiation we are geared towards double dates. Four is a good number for a group dynamic which is social and still permits romance to blossom. Also the user has control of who and where they meet. Plus it is free. In terms of critical mass we are hard launching initially in London in time for Valentines Day and will roll out Double westwards across the USA thereafter. We have several user acquisition strategies lined up but please help us spread the word! Any further questions please don't hesitate to ask :) Gary

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12yr ago

Blurb

@gmacdoo one thing to take into account is countries where group dating is the accepted form of dating. India is a great example.

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12yr ago

Maker

@micah yes we have been looking into Asia and the subcontinent and hope to launch their soon. Do you have any specific research that shows double dating is popular in India? Thanks, Loren

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12yr ago

Blurb

@lozzagould Check out the rise and pivot of Ignightr (TS '08 - I think)

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12yr ago

Maker

@micah That is a great article. Thanks for sharing!!!

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12yr ago

Beehive Podcast - Josh James, Jeff Kearl, & Greg Warnock

Maker

@lozzagould @micah Micah thanks for the heads up. This article sums everything up pretty succinctly - http://www.nytimes.com/2011/02/2... Ignighter now seems to be Stepout which is interesting... looks like we might be moving to Mumbai shortly then!

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12yr ago

Dunno I want to double with strangers. Hard enough to get together with the friend couples I already know.

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12yr ago

@sarahbuhr I'd generally prefer to go out with a couple close friends but like Grouper, this might be fun to try once or twice for the novelty at the very least.

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12yr ago

Maker

@sarahbuhr Sarah thanks for the comment. Double can be used a couple of different ways. Either two single friends join up together and create a joint profile or... a couple signs up to meet other couples. The choice is ultimately with the user depending on how they use the app and their app settings.

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12yr ago

@sarahbuhr @gmacdoo the couples use case is what makes this interesting to me.

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12yr ago

Blurb

@rrhoover @sarahbuhr use case: want to connect/setup two friends but want to do it in a mellow way. I would call it the "lets get Erik a date" feature.

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12yr ago

@sarahbuhr @micah wish I could double upvote this comment.

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12yr ago

There are a ton of Tinder for X's but this one makes sense. You could say it's a less scandalous version of 3nder.

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12yr ago