First of all a huge thank you to everyone who supported our new Emma launch on 11.11.
Because of you, we hit Top 3 Product of the Day with our biggest update ever. Your support truly means the world to us.
Many of you also supported our original Sugar Free: Food Scanner last year and helped us reach #4 Product of the Year. You ve been with us from the start and you re the reason this project keeps moving forward.
As some of you know, I ve personally been avoiding added sugar for 8+ years. At some point, I got so obsessed with finding every hidden form of sugar that I ended up infecting my friends with this mission too and together we built a tiny prototype to detect hidden sugars.
That little idea has now grown into something much bigger.
Over the year, the scanner has grown into Emma an AI Nutrition Intelligence that that understands food globally. It reads any labels in any language and finds hidden sugar, E-codes, bad additives, toxins and allergens. It s like ChatGPT, but about food and health.
Unlike typical food apps, Emma doesn t rely on static databases.
If a product exists online anywhere in the world, Emma can:
find it
translate it
rebuild its ingredient list
detect hidden sugars, additives, toxins, allergens
and give a clear, simple verdict: Eat or Avoid
Emma runs on our proprietary AI model, trained on real scientific datasets (FDA, EFSA, WHO, etc). No myths just evidence-based clarity.
What Emma can do:
Scan any food label in any language;
Detect every form of hidden sugar (even behind 200+ names);
Spot harmful additives, E-numbers, INS codes, allergens;
Flag 500+ potential health risks;
Science-based food rating (1 10);
Plain-language Eat or Avoid guidance;
Full ingredient breakdown;
Built-in AI Nutritionist ask anything about food & health.
Even your grandma could use it and she probably should
How it works:
1. Scan a barcode or snap a photo of the label
2. Emma analyzes, translates, and scores the product
3. Ask Emma for recommendations, recipes, or nutrition advice
Just clear, stress-free food choices.
Special for the Product Hunt community:
As a thank-you to everyone here, we re giving 3 months of full access to our first 5,000 PH users this week.
Promo code: PH11EMMA (or tap PH supporter inside the app).
If Sugar Free wasn t available in your country before Emma is now!
We d love for you to try Emma, explore the new features, and share your thoughts.
Emma: AI Food Scanner
Hi guys 👋
We’re back – and this time, it’s global.
Last year, many of you supported Sugar Free: Food Scanner and helped us reach 4th place of the year on Product Hunt. Your feedback and enthusiasm inspired us – even when others tried to copy the idea, we kept moving forward.
Now we’ve grown into something much bigger, and we’re happy to introduce Emma – the future of healthy eating.
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Stop guessing what’s in your food. Emma uncovers hidden sugars, additives, toxins, and allergens – so you can eat better and live healthier.
There are plenty of food scanners out there – but none truly smart.
We were the first to detect hidden sugars and analyze ingredients directly from the label – not just from a barcode (though we can do that too).
That’s what made Sugar Free uniquely stand out.
Now Emma takes this innovation much further. Everything that made Sugar Free special is still here, but Emma adds a new level of intelligence no one else offers.
Unlike other apps that rely on databases, Emma doesn’t depend on them at all.
If a product has ever appeared online – anywhere in the world – Emma can find it, analyze it, translate it from any language into 7 core ones (English, Japanese, Spanish, Portuguese, German, Italian, and Russian), and give you a clear verdict. More languages are coming soon.
Under the hood, Emma runs on our own proprietary AI model, trained on thousands of verified scientific datasets.
It understands food, nutrition, and wellness at an expert level – identifying harmful ingredients with scientific accuracy, not internet myths.
All insights are based on evidence-backed sources like the FDA, EFSA, WHO, and PubMed.
Emma isn’t just another app – it’s a true AI-powered nutrition system built for trust, reliability, and real science.
No more googling ingredients or guessing what’s safe while shopping or traveling abroad.
Just scan, and Emma will do the rest – whether you’re checking for allergens, hidden sugars, or anything that doesn’t fit your diet.
Even your grandma could use it – and she probably should.
Because this isn’t just about food – it’s about prevention, awareness, and better daily choices for everyone.
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🚀 What’s new:
• New name, design, and mission – from Sugar Free to Emma
• Global food scanner – works anywhere, in any language
• Detects 12+ ingredient categories – sweeteners, hidden sugars, E-numbers, INS codes, allergens, and more
• Instantly flags 500+ potential health risks
• AI-powered Food Rating (1–10) – based on real science
• Clear verdict: Eat or Avoid – explained in plain words
• Full ingredient breakdown – no more guessing
• First-ever AI Nutritionist – ask anything about food, sugar, or recipes
• Designed for individuals – and now perfect for the whole family
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How to use Emma:
1. Scan a barcode or snap a photo of any food label.
2. Get a clear health score and see what’s really inside.
3. Ask Emma for advice, healthy recipes, or any nutrition question.
If you want to prevent disease, just make better food choices.
Emma doesn’t sell diets or ask you to count calories.
It’s built to help you and your family eat better and live healthier – without stress.
Your health starts with what you eat.
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🎉 For the Product Hunt community:
To celebrate 11.11, we’re opening 3-month access to all features for our first 5,000 supporters – this week only.
If Sugar Free wasn’t available in your country before, Emma is now.
Explore all the new features and share your feedback – it truly helps us make Emma even better.
No tricks – just appreciation for everyone who’s been with us since the very first launch here.
Thanks for growing with us!
— The Emma Team
InterSub
@xanderiang congrats with the launch!
2pr
@xanderiang congrats with the launch! Looks very promising
Saywise
@xanderiang Congrats again on the launch. One interesting idea - you know how hot "longevity" is these days; can this app be a longevity guide? eg rating food in terms of some sort of "longevity score" which can be your proprietary food scoring system? :)
Enqo
@xanderiang congrats with the launch 🚀 Good luck guys!
Swytchcode
Wow! This is an amazing project. Covering food across the world is really amazing.
Congratulations on the launch!
Emma: AI Food Scanner
ASOdesk ❤️ App Store Optimization
Does it work only with reading the ingredients table or it may know the containment by scanning the labels, for example with scanning the row of different products?
Emma: AI Food Scanner
@sergezakh Hi! I’m not completely sure I understood your question, but yes — we don’t rely only on the ingredients table. We can also analyze the full label, including different sections and text areas across various products.
AppStruct
Emma: AI Food Scanner
@boris_moris44 Thank you Boris
minimalist phone: creating folders
Hitting the fitness goals be like... install meet emma :)
Emma: AI Food Scanner
@xanderiang @userio_neimio @yaponetsukoki Super neat launch - curious do you have any dieticians on staff or who have been consulted re: branding / different types of sugars / what healthy wholistic eating looks like or are we simply presuming the consumer can dissect what is good and bad?
Emma: AI Food Scanner
@xanderiang really cool!
Emma: AI Food Scanner
@xanderiang @yaponetsukoki @dzaitzow Thanks. We have nutritionists and dieticians as part of our team.
Unicorns Club
Nice app. Good luck to the team today ✌️
Emma: AI Food Scanner