Debra Powell

Scaled too fast last time and burnt out. This round, focusing on sustainable growth. Lessons learned.

the Ebook for SAAS provides a step-by-step guide on promoting your product, covering everything from market analysis to launch strategies, similar to what you might find from HubSpot's marketing resources.

Our best channel for generating traffic and revenue after launching the product has been targeted social media advertising on Facebook, where we utilized precise audience segmentation and engaging ad creatives to reach our core demographic, resulting in a 40% increase in sales within the first three months.

To keep track of who's talking about me on the internet and social networks, I use a combination of Google Alerts for general web mentions, specific social media monitoring tools like Mention or Hootsuite, and also regularly search relevant keywords or my name on different platforms.

Check out 'EcoTrack' at www.ecotrack.com, our mobile app that not only helps you monitor your carbon footprint in real-time, but also provides personalized tips to help you become more eco-friendly in your daily life - a unique blend of environmental responsibility and tech convenience!

I leverage a blend of industry-specific newsletters, social media platforms for real-time updates, regular engagement in relevant forums and webinars, coupled with participation in professional networks, and reading the latest research papers to keep myself abreast with the cutting-edge trends and developments in my industry.