3 launches in 3 days... is that crazy?
Jim Morrison
18 replies
We have 3 new products we're planning to launch ... and knowing how exhausting a PH launch is we're trying to figure out the best way forward.
We're also a *tiny* startup so we don't have the time (ie runway) to launch one a month.
What would you do?
One a day for 3 days .. or all in one day?
Replies
Fabian Maume@fabian_maume
Warmup Inbox
I would recommend launching one per week. From my experience, there is some audience fatigue if you launch 2 products too close to each other: you will get less support from your PH followers on the second launch.!
And if you need run-away you can consider combining LTD with product hunt launched: https://www.lunadio.com/blog/we-...
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@fabian_maume ... it's also probably worth saying that two of the three products are completely free and the third is freemium with a sort of honour pay point only for avid users. A LTD might work well on that last one but our focus is building an audience & validating our products over making money (at this stage)..
Thanks @fabian_maume. The fatigue you mention is a big challenge & risk... but I don't know if I have the luxury of waiting three weeks (and, I get the sense the fatigue problem would be just as bad.. if not worse)... but it does give me pause for thought.
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@jimbomorrison It might be possible to mitigate the fatigue by using different hunters for each launch, so you are pulling from a bit different audience.
I would recommend to start by launching the free products as they tends to perform better and it might be better for audience building.
That's a really good suggestion @fabian_maume. A while ago we launched Charlie and @chrismessina was kind enough to hunt us but I don't really know any other hunters so I'm not really sure where to start there... any suggestions to whom I should reach out?
Warmup Inbox
Do one thing, and one thing well. Something people hate doing themselves.
@jimbomorrison as long as you have a process or system in place to improve each one. It can get messy otherwise.
You’ll learn quite a bit though.
I know @daniel_legut, I know I should... but it's just not in my nature.
Different products for different days makes the most sense, and you can actively engage in the product and feedback, without trying to stretch your time between all 3 in one go.
I will recommend you to launch all products seperately. It would help you to get attentions of people in your circle.
Thanks @suraj_anjaana. How far apart - is a day enough?
I'm decent enough at multitasking, but I think three launches in one day would melt my brain.
ProductHunt is awesome when it's going your way, but I think the highs and lows of three at the same time would be hard to handle.
I would go on different days for different products.
However, if you like I can help you scale your products by writing a detailed review of your products on my blog.
Please connect with me at- thesoftwareguy1994 at gmail.com with your name and product details.
I would love to hear from you.😊
All the best for your product launch, I wish you all the success.👍