B2B or B2C. What do you choose?

That's obviously very founder-specific. Many college students might pick a "tarpit" B2C idea out of college because they haven’t yet encountered real-life pain points in their work. B2B often requires more industry knowledge and a deeper understanding of existing problems.

I have worked with both B2B and B2C, and I can say that for me there is no fundamental difference, I love them all. But I note that B2C and B2B for small businesses are very similar, but Enterprise B2B is a completely different universe.

Most of my time I am in B2C – communication is easier because you can use "emotions" more as arguments. But B2B can generate more money :D So... I still somehow like B2C.

I think it depends on your goals. B2C is great for building personal connections with users, but B2B often allows for larger-scale impact through partnerships. Both have their challenges.

I chose B2C because I think it's more fun.

B2B is harder in terms of selling services initially

B2B for sure. B2B ideas tend to come from real pain points encountered in one's work experience. As a founder, choosing B2B allows you to leverage your industry knowledge to solve existing problems that you deeply understand. Plus, B2B customers are often less price sensitive and more focused on ROI. But B2C can be a great choice too if you've got unique consumer insight and a stellar go-to-market strategy. Ultimately, pick the path you're most passionate about and uniquely equipped to tackle.

B2B for sure. As the original poster said, B2B requires deeper industry knowledge which I think ultimately leads to solving real pain points that businesses will pay for. Most college kid B2C ideas seem to be shallow copycats or solutions in search of problems. I'd rather build something that provides real value to businesses, even if it's less sexy than chasing the next viral consumer hit.

The answer is “why choose if you can do both?” B2c2b is the way to go.

B2B because you can develop a profitable business with only a few customers. Also, businesses typically have💰to spend on problem-solving.

I prefer B2B because building long term relationships with businesses feels rewarding. It’s like partnering to solve challenges and creating value together

B2B is inherently easier to manage because businesses tend to operate more rationally than consumers. Improve efficiency? Great. Reduce costs? Even better. Achieve both? Where do I sign? In contrast, B2C is far more emotional — you’re navigating higher latency and less predictability in decision-making. I agree with the comment from @tonyabracadabra - but would generalize further to say, we build what we know.

"I prefer the B2B market because it often allows for deeper, more meaningful relationships with customers and provides opportunities for long-term partnerships. In B2B, you can create solutions that truly address the needs of businesses, and the sales cycles, though longer, tend to be more stable. However, I also appreciate the B2C market for its speed and the direct impact it has on consumers. It’s exciting to build products that reach a wide audience and see immediate feedback. Ultimately, I believe in the value of both markets, but my current focus is on B2B because of the potential for building scalable, impactful solutions for businesses."

Depends on several factors. B2b is perhaps more profitable in terms of long run because service industry is ever growing and ever green

B2C is a bit harder to develop in the early stages. Customers are too unpredictable, and you can never fully understand their needs and behavior. As a result, some things have to be guessed. However, as they become familiar with the app, they tend to be more forgiving of certain mistakes, unlike businesses.

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