Building an audience around personal brand or business brand?

Question

What are folks' thoughts around building audience communities around your personal brand (personal LinkedIn, self-authored blog, personal YouTube, etc) vs a business brand (ie using your business name as a username)?

Imtiyaz · Accepted Answer

I think building a personal brand is more important. It will ultimately help your brand. And I guess building a personal brand easy than a business brand.

Alex Robinson · Answer

There's no right or wrong answer to this question - it entirely depends on what your goals are. If you're trying to build a personal brand, then you'll need to focus on creating content that showcases your personality and expertise. However, if you're trying to build a business brand, then you'll need to create content that highlights your company's products or services. Whichever route you choose, make sure you're consistent with your messaging and that you're providing value to your audience.

Edward G · Answer

@alex_vidon_ai This definitely makes sense, but doesn't it make it challenging if you're business/product is in a space that isn't in the same field as your personal brand?

Building an audience around personal brand or business brand?

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