Do you follow a prelaunch to-do checklist for any upcoming launch ?
Sanat Mohanty
95 replies
Hey everyone 👋
Do you follow a pre-launch 'to do' checklist for any upcoming launch ?
What are the some of the must do action items, 2-3 weeks before launch ?
I'm thinking of putting together a pre-launch checklist for my project.
Would love to have inputs & reco.
Replies
Chuan Tang@chuantang
I try to follow what product hunt tells me. They are the experts after all.
Share
Reachfluencer
Yes! But It's more 3-5 weeks than 2-3 weeks.
If your audience is not familiar with Product Hunt, you should explain them the concept a long time before your launch and invite them to create an account. New comers (with a red inflatable balloon) will penalize your launch.
Launchboard
@thomas_l1 Based on earlier launch (Reachinfluencer), how did you warm up audience ahead of introducing them to PH ? What campaigns, channels, offer etc. did you double down on ?
Reachfluencer
@sanat_mohanty I have a strong and a large community in my field (growth) especially in my country. I focused on linkedin, indie forums and discord with private messages and special offers but I will try with leedfeader in a month
Absolutely! A pre-launch to do list is vital to stay on track with everything that needs to be done. 📍
I’d say the most important tasks 2-3 weeks out from a Product Hunt launch would be:
1. Start building your audience of supporters (and let them know the date of your launch)
2. Create your ship page (add it to your website, socials, etc)
3. Begin engaging with startup communities across PH, reddit, Slack, etc to spread the word.
I wrote about this and other tips that I learnt when we launched SigmaOS last year, which helped us get Product of the Day. 🏆
https://blog.sigmaos.com/how-to-...
Good luck with the launch! 🎉
@heymikenash Glad you found it useful! We’re launching next week, I’d love to get your feedback on the day. Be sure to follow SigmaOS on the Upcoming page!
You launching something soon? 👀
@julia_putzeys Thank you! Glad you found it useful. Are you thinking of launching soon? We’re actually launching here this time next week, would love to get your feedback on the day.
@sanat_mohanty Of course! Here’s our upcoming page: https://www.producthunt.com/upco...
Let me know what you think! We’re excited to officially launch
@derick_park Thanks Derick! You looking to launch something soon? 👀
Surfsite AI
🖖 Hey guys!
So many insightful ideas here. Check our story to discover how we reached 2000 upvotes, Product of the Day, a Golden Kitty, and a $4.5 million seed round.
Godspeed to y'all! 🚀
👉 https://medium.com/sessions-us/a...
Sessions
@savian_boroanca Great article! It really shows how you can be successful if you put the work in it!
Sessions
@savian_boroanca I am curious in finding more about it. Feel free to reach out.
Surfsite AI
@adriana_virlan, you are far too kind! Check us out here: https://sessions.us/
Retable
Hey Sanat,
It is very important to interact with and excite your active users before the launch. You should increase the excitement of your active users with various marketing strategies such as campaigns, new features, and discounts.
If you don't have any active users, you should start building an audience now.
You could try creating a Slack community.
You should notify your audience of your launch date in advance and make sure they are joined to Product Hunt.
You should create a countdown, you can use your website and social media for this. In addition, interact with your users in the channels where you create a countdown.
It would also be good to review previously launched products in similar categories, take a look at the comments and questions. What did people like the most and what did they ask the most? Do you have these?
Good luck!
Launchboard
@arzuozkan This is super useful. The last point on reviewing previously launched products in similar niche is a great tip.
I took a look at the product build, copy etc - but missed out on checking comments & questions. Will be doing that 👏
SocialBoat
I think other than the pre launch checklist, we focussed on building a good landing page and getting the messaging right in the gallery creatives.
LaunchPedia
1. Create an upcoming page
2. Find a Hunter
3. Create Title, Tagline, GIF, and First comment
4. Start promoting the launch on social platforms.
Also, I interview successful creators of Product Hunt on their launch strategies and plans. It might help you, dropping the link below
https://tbbl.launchpedia.co/prod...
Launchboard
@karthik_tatikonda thanks. I've read all 3 editions. IMO, You're doing a phenomenal job there.. Already a subscriber.
Launchboard
Stumbled upon this coda PH launch checklist template.
https://coda.io/@deepak-yadav/ph...
Credit: @worklab
Hope it helps: @shivi_goel , @ushercakes, @nikol_bibik , @jennifer_parker2 , @alex818 , @julia_putzeys
Frontitude
Pre-launch should mainly include a campaign for your upcoming product and mainly to find the audience that will support your product in the first few hours. Good luck!
Launchboard
@neri_raanani really helpful. Are you slated for a launch any time soon ?
Frontitude
@sanat_mohanty Yup, tomorrow! 🥳 If you'd like, you can check it out here - https://www.producthunt.com/upco...
Launchboard
@neri_raanani awesome ! all the best. Subscribed + will keep a look out at 12
Best of luck guy with your launch
We are launching this week https://anania.ai/. Wish us a good luck!
WorkHub
Since we launch too often, so it is a must-have for us. We have made a checklist that we follow to make sure we don't miss out on anything.
Launchboard
@qudsia_ali great to hear. What are some of the top items on your checklist? Will be great, if you can share.
Ultimate Notion Home Manager
absolutely
although Sometimes i just wing it intuitively
I'm launching next week
if you come across this, check this out
https://www.producthunt.com/upco...
Launchboard
@edun_kerry like your ship page: dominant product screen with minimal, informal body copy 👌.
Will look forward to your launch !
NVSTly: Social Investing
We made an upcoming page about 5-6 months before the launch. Had a to-do list of features we wanted released before the launch. Then once we finished those we set a date 2 weeks out and let all our members know, reached out to my network, joined some launch support groups, etc.
It's been a wild ride, and now we about to go live in about 30 minutes
https://www.producthunt.com/post...
Launchboard
NVSTly: Social Investing
@julia_putzeys i'll share them with you
spreadsheet of over 100+ PH makers
https://docs.google.com/spreadsh...
https://www.facebook.com/groups/...
https://www.facebook.com/groups/...
https://mindtheproduct.slack.com/
https://techmaster.slack.com
https://product-school.slack.com/
https://app.slack.com/client/T01...
I am planning on launching https://scraft.ai before the end of this year! I personally have been preparing for around a month by creating gallery images with figma, upload a 2-min onboarding video, etc!
Launchboard
@tylertaewook great to hear. Do you have a ship page that you can share ?
Flex-Worthy Templates
Yes, my to-do list basically consists of making marketing copies and ensuring everything is in place during the launch!
Absolutely, We are still months ahead for this
Launchboard
@murali_aasaan how much time before launch day, are you planning to kick it off ?
Do you a checklist / template in place that you can share ?
@sanat_mohanty We are thinking about a month before launch to plan all the details and outreach
FUNCTION12
We're launching soon as well and some of the things I've prepared prior to 2-3 weeks were letting my audience know about the launch and coming up with some strategies and promotions.
Also, the creative parts like screenshots and taglines as well!
Good luck with your launch!
FUNCTION12
@sanat_mohanty Thanks Sanat, we're launching on November 15th. I'll definitely look out for your launch as well and let me know if you have any questions or need help! 🙌
Looking forward to the insights.
Sanat - we're 12h into our launch now (https://www.producthunt.com/post...) and I would definitely say it's a good idea to have a clear action plan for the second half of your launch 24 hour window. It gets competitive at this point and important to have clear actions for all team members to pull together once the fatigue sets in! 😅