Does GTM has a Framweork...?

Samyak Tripathi
0 replies
This is how I would Go To Market in Q3 of 2022, Something I have been advising to Early Age Startups, it's rather a simple framework consisting of 3 components. šŸ. š€šœš”š¢šžšÆš¢š§š  šŒšžš¬š¬ššš šž šŒššš«š¤šžš­ š…š¢š­- Your message in the market makes your business stands out, not your product. Usually, you would build Buyer Personal(Not Outdated) after conducting qualitative research from your competitors' customers, professional community discussions, and any existing prospects, leads, and MQLs you might have working in your Target Accounts. Then, start building your Narrative or Brand Story, here is a link to a post on how to build one-https://lnkd.in/d_3Kz622 šŸ. š€šœš”š¢šžšÆš¢š§š  š‚š”ššš§š§šžš„ šŒššš«š¤šžš­ š…š¢š­- Next is building your Revenue Engine, which at this stage means to start building channels for Customer Acquisition. Start with 1 Demand Capture and 1 Demand Generation channel for the first month. Demand Capture channels include: 1. 3rd Party Communities 2. Question and Answer Forums 3. Product Launch and Review Sites 4. Competitor's Unsatisfied Customers(G2 and TrustRadius) Demand Generation Channels include: 1. LinkedIn 2. Community Building 3. Newsletters(Good for Nurturing but less effective than Communities) 4. Podcasts and Networking in the Industry Using both of them would give you one quick and sustainable revenue channel making the perfect equation for acquisition growth. šŸ‘. š€šœš”š¢šžšÆš¢š§š  šš«š¢šœš¢š§š  šŒššš«š¤šžš­ š…š¢š­- Knowing the exact perceived value of your product is something you want to look at, This is mostly done when you already have a considerable customer base so you can deliver and gain maximum business value with each customer. š™„š™› š™®š™¤š™Ŗ š™š™–š™«š™š 10 š˜¾š™Ŗš™Øš™©š™¤š™¢š™šš™§š™Ø, š™Ÿš™Ŗš™Øš™© š™—š™šš™£š™˜š™š™¢š™–š™§š™  š™¬š™žš™©š™ š™®š™¤š™Ŗš™§ š™˜š™¤š™¢š™„š™šš™©š™žš™©š™¤š™§ š™–š™£š™™ š™œš™šš™© š™žš™© š™¤š™«š™šš™§ š™¬š™žš™©š™ š™–š™”š™§š™šš™–š™™š™®. But if you are not at that stage, you likely want to conduct different studies on your existing customers on the right pricing tiers, feature sets, and even bundles. Would recommend reading the book Monetizing Innovation for this.
šŸ¤”
No comments yet be the first to help