Focus Strategy or Broad Strategy?

Question

This contrasts targeting a specific niche market with tailored offerings (focus strategy) versus catering to a wide audience with a broad range of products or services (broad strategy)

which is more effective?

Hassan Sajjad · Accepted Answer

Focus strategy is advantages, but isn’t it risky to put all your eggs in one basket? Broad strategy might offer more stability, especially in unpredictable markets.

Penelope Rivera · Answer

I think it depends on the stage of business.

Bella Stone · Answer

I think a focus strategy can be more effective, especially for smaller businesses. Tailoring offerings to a niche often builds loyalty and creates a stronger value proposition.  @kilopolki

Justin West · Answer

I feel that a broad strategy can be really effective in industries where customer preferences vary a lot. It allows you to reach different segments and expand market share. @kilopolki

Charlotte Anne · Answer

For me, a focus strategy has been more effective.

Pragadeesh Natarajan · Answer

Gradually shift from a narrowly focused strategy to a broader one as the startup reaches the growth stage and scales further.

Answer

I really depends upon where business stands. A focused strategy works well early on, but a broader approach makes sense once you’ve built a solid foundation.

Ayokunle Adelaja · Answer

@kilopolki Niche marketing and tailored offerings can be highly rewarding and launch one into a blue ocean if well executed. Competition is less when properly niched.

Susan Brown · Answer

Focus or broad, it all comes down to execution, isn't it?

Katerina Dedyulya · Answer

focus for startup for sure. otherwise you waste so so much energy and time

Richard Edward · Answer

It depends on the business goals. A focus strategy works best for targeting a niche with tailored offerings, while a broad strategy suits businesses aiming to reach a larger audience with a variety of products. Choose based on your market and goals!

Answer

prefer Focus Strategy

Nick from FirstHR · Answer

Focus always win.

Focus Strategy or Broad Strategy?

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