Growth Equation for Early Stage SaaS

The 5 Metric Revenue Model for Early Stage B2B SaaS, 1. 𝘼𝙘𝙦𝙪𝙞𝙨𝙞𝙩𝙞𝙤𝙣 𝙍𝙚𝙫𝙚𝙣𝙪𝙚(𝙉𝙤𝙧𝙩𝙝 𝙎𝙩𝙖𝙧)- The primary growth indicator for growth in the early stages is new or acquired revenue on a monthly/quarterly basis. 2. 𝙋𝙞𝙥𝙚𝙡𝙞𝙣𝙚 𝘾𝙤𝙫𝙚𝙧𝙖𝙜𝙚(𝙇𝙚𝙫𝙚𝙡1)- Given good sales, your revenue is highly dependent on your pipeline coverage, which is the Potential Value of your pipeline. Try to keep this 3x-5x times to your revenue goals. Remember that pipeline here means accounts are likely to convert more than 20% of the time. 3. 𝙈𝙌𝙇 𝙩𝙤 𝙋𝙞𝙥𝙚𝙡𝙞𝙣𝙚 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙍𝙖𝙩𝙚(𝙇𝙚𝙫𝙚𝙡2)- Your Pipeline Coverage depends directly on your MQL Conversion Rates. You have to ask how many of your prospects, followers, subscribers are showing clear intent to buy. 'Are your Journeys good enough, how many days for the same? Are you messaging your core value? Were you attracting the right people at the top of the funnel in the first place?' Find answers to these questions. 4. 𝘿𝙞𝙧𝙚𝙘𝙩 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙏𝙧𝙖𝙛𝙛𝙞𝙘(𝙇𝙚𝙫𝙚𝙡2)-More people searching your brand name on google indicate an increase in brand awareness and word of mouth. 5. 𝙃𝙞𝙜𝙝 𝙄𝙣𝙩𝙚𝙣𝙩 𝙋𝙖𝙜𝙚 𝙑𝙞𝙚𝙬𝙨(𝙇𝙚𝙫𝙚𝙡2)- Ask how many people are visiting the most important and converting pages, and the average page depth and duration for the same. Track visitor journeys across these pages with a heat mapping tool like Clarity or Hotjar. Measure and Optimize these and Done.