How are you acquiring customers for your product?

Question

-> Organic Marketing - blogs, SEO, content marketing

-> Paid Advertising - social media ads, newsletters, google ads

-> Social Media- content posting, influencer partnerships, community engagement

-> Outbound - email outreach

-> Partnerships and collaborations - affiliate marketing

-> Events and Webinars

-> Referral Programs

Elaine Lu · Accepted Answer

We’re leveraging a mix of targeted social media ads and influencer partnerships to drive awareness. Additionally, we're focusing on content marketing to build trust and engage potential customers.

Sol Yousefi · Answer

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Rupal Saini · Answer

@kshitij11 That's great! I also use this method, and I call it "outbound with intent." :)

Rupal Saini · Answer

@asaayushii Oh great, you mean product launch campaigns on directories

Aayushi Singh · Answer

By registering to different early adopters platform like betabound, betalist and others

Rupal Saini · Answer

@kshitij11 Yes, for sure! PH will definitely help you create awareness about your product, get genuine feedback from the right target users, and generate some qualified leads too.

Curious to know, what type of growth hacking campaigns are working for you?

Also, subscribed to your launch page :)

Kshitij · Answer

@rupal_saini hey, thanks for subscribing :)

For growth hacking, it's different ideas on how we can find prospect lists. It's basically based around finding what places our ICP might congregate, if they have expressed the right inteny and then finding a way to extract these leads at scale

For example, in our case brands on Instagram are a good target. So we saw a post by Instagram Shops Official page about marketing automation and extracted the list of brands that liked it and then enriched their information to reach out to them.

This varies from idea to idea and business to business on what could be such unique ways to finding more leads apart from general prospection tools.

Hope that helps :)

Kshitij · Answer

@rupal_saini that's the better way to put it than my big ramble haha

Kshitij · Answer

For us, a mix of outbound, growth hacking, social media, and hopefully, PH would help too. No paid for now.

Olie Fullin · Answer

Encourage existing customers to recommend your products to others by offering incentives such as discounts or giveaways. Attend industry events, trade shows or webinars to showcase your products and connect with potential customers.

Kehui Guo · Answer

Definitely a mix of methods! Connecting with key communities on social media platforms, such as Facebook groups, Reddit, LinkedIn top voices, etc worked pretty well for our product before.

Aayushi Singh · Answer

@rupal_saini  Yes

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Olie Fullin · Answer

@rupal_saini Absolutely. When an existing customer recommends our products to a new user, both the referrer and the referee benefit. Existing customers receive a discount on their next purchase, while new users receive a discount on their first purchase. Specific discounts or other benefits need to be more detailed plan for your product.

How are you acquiring customers for your product?

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