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  2. How do you schedule social media posts and track...

How do you schedule social media posts and track performance for SaaS marketing?

Ashit Vora
1 reply
We're trying to stay consistent with social media. What tools have you found useful for automating posts and tracking engagement?

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Sergey Koshevoy
Planyway
Launching soon!
Scheduling: -Planyway: For a clear content calendar view that aligns with our overall marketing strategy. Drag-and-drop simplicity makes adjustments easy. -Social Scheduling Tools: Tools like Buffer, Hootsuite, or Later help schedule posts across platforms and ensure consistent posting times tailored to our audience. -Automation: Use Zapier to automate workflows, such as posting blog updates directly to social media. Tracking Performance: -UTM Tracking: Add UTM parameters to every link to monitor traffic sources and conversions in Google Analytics. -Platform Insights: Regularly analyze engagement, reach, and clicks using built-in analytics on each platform (LinkedIn, Facebook, etc.). -Dashboards: Create custom dashboards in tools like Google Data Studio to consolidate performance metrics in one place. -A/B Testing: Test variations in messaging, visuals, or posting times to see what resonates best.
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