I’ve discovered how SEO agencies hijack Reddit for their clients:

Natia Kurdadze
1 reply
1. They find relevant subreddits 2. Then, they post a question using this format: 3. What's the best {SaaS Tool/Agency for ____} ? 4. After 2-3 days, they edit the original post 5. Then they add the link to their client’s website P.s. Startup founders, do you use Reddit as a marketing channel?

Replies

Utkarsh Upadhyay
I can definitely see where you're coming from! We actually use Reddit as well, not to hijack conversations or push a narrative but rather to find genuine opportunities to introduce our product. It’s a great platform for connecting with people who are looking for solutions or are already discussing challenges we can help solve. When we do engage, it’s always about adding value—sharing helpful insights, answering questions, and only pitching if it feels relevant and genuinely useful to the conversation.