Onboarding Email Sequences - How many is too many?
Daniel Zaitzow
4 replies
Curious how many emails send after someone signs up for your (free, trial or paid) service for the first time and what you've done to improve those sequences over time?
Replies
Jayant K@jayant_k
Anything more than 1 haha.
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I've found that sending a Goldilocks-approved range of 3-5 onboarding emails post-signup keeps users engaged without feeling overwhelmed. It's like finding the perfect balance between avocado toast toppings - not too little, not too much, just right!
Launching soon!
@thestarkster Great insight!
Launching soon!
Figuring out the perfect number of onboarding emails is tricky - you want to be helpful without bombarding people, right? I reckon 3-5 emails over a couple weeks is a good balance.
The welcome email should get them excited about the key benefits. Then focus on guiding them through the important bits, sharing success stories, and giving handy tips. Personalised video tutorials and customer stories have worked a treat for engaging new users!
The main thing is to keep an eye on the data and feedback, so you can tweak and improve the emails over time. It's a bit of trial and error, but getting the onboarding sequence right can make a massive difference to keeping users around.