Prioritising Customer Profiles

Kayode Odeleye
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Marketing and sales experts, what tips do you use to prioritise different ICPs?

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Kayode Odeleye
Who Wants to Be a Unicorn (Unicorn Game)
Who Wants to Be a Unicorn (Unicorn Game)
I am thinking of a framework based on 1) how desperately they need a service or product 2) ability to pay and 3) one other factor Wondering if any framework like this currently exists