Should founders grow an audience on social media platforms like Twitter and YT?

I think it's necessary, even if the beginning is tough.

If the target audience is presented on these platforms, then definitely yes. Just explore your customer.

Building a relationships with the community as a founder is crucial. Those relationships in turn build the trust the audience has with the brand. Twitter and YT are both free ways to go about that, but always be sure to have a strategy. Social media platforms can easily become a time drain and discouraging when you don’t start seeing the results you want. A strong strategy can help mitigate some of the frustration and create those meaningful relationships with the audience.

Definitely. such platforms have great potential to turn viewers into customers.