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  2. We're exploring advertising on Reddit. Does anyone have...

We're exploring advertising on Reddit. Does anyone have experience they can share?

Brenna Donoghue
4 replies
The traffic we get from Reddit (all from discussions) is small, but very high converting. I expect that we can't replicate that with ads since people aren't coming based on 1:1 recommendations, but am still curious if Reddit ads are a good option for us given the audience seems to convert. That said, I've often heard people talk about how ads on Reddit tend to be low performing as people there are less open to ads. Does anyone have any experience they can share? Any tips or pitfalls to avoid? Thanks in advance!

Replies

Jon Wesselink
Fedica Mobile: Social Media Growth
I think genuine engagement with people goes a long way. We even posted our platform in Bluesky's subreddit because our social media scheduling tools for Bluesky was helpful for them. We continuously get leads from that single post with a few upvotes, and its also free SEO. The key here is that we are not pushing it; we were helping people first in the relevant subreddits that wanted to know about the new ability to schedule to BlueSky, for example.
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Brenna Donoghue
Morgen
@jonwesselink Thanks for this Jon - what a great example. Such a good tip, and I agree, engagement on Reddit likely goes much further than advertising.
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Callum Jones
I'll second that. Natural conversion through word and mouth/ recommendations on reddit go a lot further for conversion (from experience). As with any community based platform, i think people are very anti-advertisment. Lots of traffic, little conversion. But you might be different, perhaps give it a try.
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Brenna Donoghue
Morgen
@callum_jones1 always hoping to be the exception! But yes, that's my instinct as well on the likely conversion (we saw something similar on dev.to)
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