What do you think about augmented reality?
Pavel Samuta (Designer Belarus)
8 replies
Dear industrial directors! You probably know that marketing is one of the key elements of a successful business. But how can you make your product or service more attractive to non-techie consumers? One answer is the use of augmented reality.
Replies
Giles Crouch@giles_crouch
We did extensive ethnographic & netnographic research this past year into the use of AR in retail environments. The results? Most consumers find it adds complexity to the experience and is inconvenient. Consumers don't see how it fits in their daily lives.
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Augmented reality has immense potential to revolutionize various industries by seamlessly blending digital and physical worlds. From enhancing user experiences to transforming education and healthcare, AR opens up exciting possibilities for innovation and creativity. Embracing AR can lead to immersive interactions that redefine how we engage with technology and our surroundings.
A good idea, but unfortunately not for every product.
Augmented reality enhances consumer engagement by offering immersive experiences. It allows users to interact with products virtually, making them more accessible and appealing to non-tech-savvy consumers. Integrating AR into marketing strategies can showcase product features, provide virtual try-ons, and create interactive content, making your offerings more engaging and user-friendly.
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AR is a game-changer for making complex products accessible to non-techie consumers. It can simplify explanations, show products in action, and provide a hands-on experience without physical constraints. This technology is particularly effective in industries like real estate, retail, and automotive. Interactive AR manuals or virtual showrooms could significantly boost consumer engagement and understanding. What are your thoughts on the potential of AR in customer education and engagement?
Will deinitely work in 2-5 years, but the killer app and the right hardware is still missing.
NotesNudge
augmented reality has huge potential in marketing, especially for non-techie consumers. cuz it offers an interactive and immersive experience that can make products or services more engaging and understandable.
and AR can bring a product to life in a way that traditional marketing can't. it's about bridging the gap between the digital and physical worlds, making it easier for customers to connect with what you're selling.
curious to hear others' thoughts on using AR in marketing
It's the best thing for e-commerce!