What framework do you use to validate a problem or a product?

Ankur Singh
7 replies

Replies

Veselin Kostov
I'm not sure there is a one-size-fit-all framework. Each problem/product will require a different approach for validation. With some, you can build a simple landing page with a sign-up form at the end (I chose this option to validate my idea, before building the MVP that I'll be launching in a few weeks!). With others, you might go for a Figma prototype and show it to potential customers. What are your thoughts @singh_ankur ? :)
Veselin Kostov
@singh_ankur @sylvercassart Absolutely! If people, and more specifically potential customers as you mentioned, aren't involved in validation, then there is a recipe for disaster :)
Sylver Cassart
@singh_ankur @veselin_kostov I agree with this, testing your product with people can prove invaluable when assessing market validity. I think feedback from beta testing with potential customers can help you better leverage and meet user needs.
Max Burns
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John Koo
Bill Aulet's Disciplined Entrepreneurship outlines a process that I use most of time. he emphasizes the importance of value and growth validations. A value validation is if there's a market for it, and a growth validation is if it can grow without investing too much. While it's not a framework, it simplifies my thinking about two different processes for validating ideas.
Sylver Cassart
@heynigee Could you clarify this? do you mean assessing market size and share