What is the best social media platform to build an audience for your SaaS product?

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Accepted Answer

Twitter and LinkedIn can both be great for building an audience for a SaaS product. Twitter is good for engaging with the tech community and getting the word out. LinkedIn is better for targeting potential business customers and decision makers. I've seen some SaaS startups have success with a combination of organic posting, community engagement, and paid ads on those platforms. TikTok could also be promising if your product has viral potential or appeals to a younger audience. The key is understanding where your target customers spend time online and tailoring your content for those channels.

Kostya Bolshukhin · Answer

Why you didn;t include LinkedIn? Awesome for B2B SAAS

Marie-Philippe Leblanc · Answer

They're all important honestly!

Ibileke Samuel · Answer

LinkedIn, Reddit, Product Hunt, Quora

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LinkedIn is great for B2B products, reaching professionals.

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Don't underestimate Instagram for building brand awareness with visuals. You should add it to your list.

Alexandre Schouwey · Answer

@mplebl are you building an audience in all of them at the same time ?

Alexandre Schouwey · Answer

@kostyabolsh you're right LinkedIn is one of the best !!

Marie-Philippe Leblanc · Answer

@alexandre_schouwey trying yes!

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It depends on your target audience - who are you trying to reach?

Business Marketing with Nika · Answer

@kostyabolsh I was also surprised I didn't see there LI :D

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Firstly it depend on your audience

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For me, LinkedIn is great 👍👍👍

Alexandre Schouwey · Answer

@aniyah_hoovers I do agree !

Alexandre Schouwey · Answer

@vanessa_n_true have you use instagram for B2B Saas product ?

What is the best social media platform to build an audience for your SaaS product?

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