What is the biggest barrier for businesses in adopting AI-driven video & content production?

Question

Is it cost, technology, or something else?

Indu Thangamuthu · Accepted Answer

The employee who use it. AI is to support and benefit the team, but the team has to be skilled and trained to use the AI-effectively  to train it for the business use. And in companies where the employees are of different age groups, it's one of the hindrance.

Mayank Malviya · Answer

@austinarmstrong One of the biggest barriers to adopting AI-driven video and content production is often the steep learning curve and the need for specialized knowledge. While cost and technology are factors, many businesses also face challenges in understanding how to integrate AI effectively into their existing workflows. They may struggle with questions about content strategy, quality control, or even ethical concerns around AI-generated content. Additionally, finding skilled talent who can manage and maximize the potential of these tools can be a hurdle. For some, there’s also a fear of losing the 'human touch' that’s often seen as critical in branding and storytelling

Johnberg Arslan · Answer

Human touch I believe, most of the AI generated content feels so robotic

Janak Patel · Answer

The biggest barrier is the high cost and complexity of integrating AI into existing workflows.

Elara Thorn · Answer

@johnberg But as long as the content is exciting enough and provides enough emotional value, people will also like robotics. What's more, our current AI-generated content is real enough.

Elara Thorn · Answer

A year ago we thought the biggest obstacle was making the characters and details more realistic. 6 months ago we thought the biggest obstacle was how to make each character do different actions and expressions in every episode, in different scenes, in different clothes, in a short drama with multiple characters. Able to maintain good consistency at all times. But now, we have done this and generated it with one click, which is undoubtedly a big breakthrough.

Violetta Chernobuk · Answer

The biggest barrier for businesses adopting AI-driven video and content production is often the initial investment in resources and infrastructure. AI tools can be costly and require a certain level of technical expertise, which can be a hurdle, especially for small to medium-sized businesses. Additionally, there can be a steep learning curve, as team members need time and training to understand how to use AI tools effectively.

Answer

The biggest barrier is the cost, complexity, and need for expertise to integrate AI effectively.

Answer

The biggest barrier is often the high cost and complexity of implementation, especially for businesses without in-house tech expertise. Additionally, concerns around quality control and brand alignment can make companies hesitant to fully rely on AI-driven content creation.

What is the biggest barrier for businesses in adopting AI-driven video & content production?

Replies