What kind of content helps you drive more conversions?

Question

Ferenc Forgacs · Accepted Answer

While I was working at a social media agency, our experience was that user generated content worked better. But we mainly worked with B2C brands. For B2B, branded content can be a better option.

Answer

Might be helpful on the subject with a mix of ideas etc... :) https://www.convinceandconvert.c...

Susan Harris Scott · Answer

Any content that truly solves a problem.

Answer

@feriforgacs You are right, but UGC acts as a review and it works with both B2B and B2C

Qudsia Ali · Answer

User-generated content is inherently more trustworthy than any branded content. Consumers tend to believe more in UGC, which drives more conversions.

Answer

@susan_harris_scott right

What kind of content helps you drive more conversions?

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