What’s your go-to strategy for launching a new feature?

Question

Knox Landry · Accepted Answer

Leverage existing customers to spread the word.

Alaric Leif · Answer

My go-to strategy is to build anticipation with teasers, launch with a clear value proposition, and follow up with user feedback to refine and iterate quickly.

Johnson Albert · Answer

Create a teaser campaign to build anticipation.

Kelly Kim · Answer

Build fast and get feedback from users!

Jaxon Walker · Answer

Build hype early, then launch with a bang!

Landon Orion · Answer

Pair the launch with a limited-time offer.

Answer

Definitely tease the new feature on social media and to your email list to build hype! When launching, focus the messaging on how it benefits users and solves their problems. And don't forget to proactively seek feedback post-launch so you can quickly make improvements based on real user input. That's the strategy that works best for us!

Jaxon Reid · Answer

Test with a small group first, then roll it out gradually.

Answer

User feedback is key—always launch iteratively.

Kai Lincoln · Answer

Highlight benefits, not just features during the launch.

Ken Leo · Answer

Engage with early adopters for organic buzz.

Jorvik Eamon · Answer

Launch with a demo video and clear use cases.

Waison Lee · Answer

Respect everyone, regardless of whether or not you agree/disagree with points of view and personalities.

Fredo Tan · Answer

It's not about purely the feature itself, especially with a completely new one but also about "discovery" and "distribution".

How would users discover feature X?
Who should be the one using feature X?
When in the journey should they be using feature X?

Some questions that you may want to ask yourself.

vs · Answer

my GTM strategy is to write blog post in linkedin, insta, reddit about a feature I'm working upon now, especially when it's taking time to publish. This gives real time user feedbacks based on which I will steer my feature. will collect data to understand the enthusiasm

What’s your go-to strategy for launching a new feature?

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