What SEO Tactics Have Helped You The Most?

I look at SEO not only from the perspective of optimizing the rankings of your own domain but also from the perspective of discoverability. I look at SEO like real estate: some rankings you own (your own domain), some rankings you rent (affiliates, ads, partners, etc.), and some rankings you inherit (PR, social, etc.). The more surface area you can cover, the more discoverable your product will be.

If you’re on-page delivers to Googlebot the Bigger Full Picture then indexing is superfast and ranking starts the minute the page is indexed and Googlebot gets everything about the page straightaway.