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  • When building a freemium model, how do you decide which features go behind the paywall?

    Harshu thaheed
    2 replies

    Replies

    Younus Mahmood
    Hi Harshu. Our unique selling point (what sets us apart from competitors and the core of our product) and our biggest overhead costs should typically go behind a paywall. Basic and limited features would be available for free to ensure we’re not losing money on free members. However, we've moved away from a freemium model to a free trial with no free plan. This change helps convert clients to paid plans by removing the option to use our product for free, creating a need for them to subscribe. It also increases MRR while reducing the costs associated with maintaining a free tier.
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