Which social media platforms should a business have a presence on?

Question

To me, the choice of social media platforms for a business should depend on its target audience. However, some key platforms to consider include Facebook, Instagram, Twitter, LinkedIn, and potentially TikTok or Pinterest, depending on your industry and audience.

What are your thoughts?

Sophia Solanki · Accepted Answer

B2B - LinkedIn, Youtube
Consumers - Instagram, Tiktok

Communities should be chosen carefully and ROIs should be calculated. they can be a time sink.

Soner Alemdar · Answer

Audience comes first, as you said!

But I believe that LinkedIn is a must and the rest can be adjusted accordingly.

Apart from social media platform, some niche forums might be super fruitful - especially in B2B

I find a huge value on Reddit, Quora and Indie Hackers

Ezgi Yeğinaltay · Answer

@soner_ Thanks for sharing Soner!

Mehmet Yitmen · Answer

b2b -> linkedin, twitter, youtube

Which social media platforms should a business have a presence on?

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