Why did you opt for a Loom Demo video instead of a nicely crafted explainer video for launch day?

Emilio Lopez
2 replies
What the headline says. I see a lot of launches still using demo videos (or none at all) instead of animated explainer videos. Is it budgetary or is a video seen as an after thought? What's your reason?

Replies

Simon🍋
Loom = quick, authentic. Explainer videos can feel overproduced for launch (in my opinion).
Sebastian Cole Ashford
Loom vids definitely feel more authentic for launch. Explainer vids have their place but can come across as too polished and salesy right out the gate. Loom keeps it real.
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