Why personalization is important?
Lokap Sahu
44 replies
Replies
André J@sentry_co
infinite option is the only thing that is left
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As my SaaS https://okzest.com centered on personalization, I love to see all the responses!
See these 2 reports on personalization from OneSignal and McKinsey & Company:
https://learn.onesignal.com/rs/8...
https://www.mckinsey.com/capabil...
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Human wants to feel special. inherently.
Because when done well, personalization creates a "made for me" feeling that creates trust and a connection between the user and the product.
Personalization is important because it shows users you value them as individuals. It improves customer loyalty, engagement, and satisfaction by tailoring the experience just for them.
Personalization is important, but when combined with relevancy, it's a superpower!
You love to hear Hey Lokap and not Hey there.
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@mehul_fanawala EXACTLY!! Totally agreed!
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I think this should come from the inner part from human. We all want to be special and treat differently.
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it helps you narrow down the message to a particular persona that you are targeting so that it becomes so relatable to them they feel like they are talking to someone they know and hence selling to them becomes easier and you can also charge more for it!
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@persuasionkid Absolutely! Personalization is an effective way to reach out to our target ICPs.
Use intelligent loading. This means only loading new content when the user is actually close to the bottom of the page. This can improve performance and avoid overwhelming the user with too much content.
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@steward_edison Steward, thank you for sharing your perspective on improving user experience through intelligent loading! It's a valuable point you've made about optimizing performance and content presentation. Personalization can indeed extend to how content is delivered and when. Do you think this approach could also enhance the personalization of content recommendations based on user behavior? We'd love to hear more of your thoughts on this. 😊
By taking the time to personalize their interactions with customers, businesses can show that they care about their individual needs and preferences. This can help to build trust and loyalty between businesses and their customers.
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@savio_lavino Personalization is a powerful way for businesses to demonstrate their commitment to their customers. Building trust and loyalty is key in today's competitive landscape.
By providing customers with personalized experiences, businesses can make it easier for them to find what they are looking for and to complete their desired actions. This can lead to increased customer engagement and satisfaction.
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Tamly: Automate B2B Sales Outreach
Because it builds stronger connections with customers, leading to higher satisfaction and sustainable growth.
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@tunc_emran Building stronger connections with customers through personalization not only boosts satisfaction but also paves the way for sustainable growth. It's all about nurturing those valuable customer relationships. Well said!
Because everyone has their own special habits and preferences. And if it is possible to take them into account, then working with the app becomes more convenient and pleasant. And a happy client means your profit.
Personalization is so important to me. At the start of my marketing journey I didn't personalize my campaigns, the results were catastrophic. And gradually I learned to put this at the heart of my approach and today I am developing a tool that will allow ultra-thorough and unique personalization to offer the prospect the feeling that we know them and that each email is written for him.
Bababot
Imagine you're walking into a bookstore. You're looking for a new book to read, but you're not sure what you want. A salesperson walks up to you and asks what you're interested in. You tell them that you like science fiction and fantasy books.
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This gives personalized attention to the client and thereby makes it easier to be receptive.
AI HomeDesign
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@sam_duc Thanks for sharing your thoughts, Sam! You've highlighted a crucial aspect of personalization. It's indeed a fine balance to strike. Too much customization can lead to decision paralysis.
Finding that sweet spot where users have choices but are not overwhelmed is a key challenge. Feel free to share any more insights or experiences you have on this topic!