Hello! I'm back with a second edition of the Marketing for Developers book! (Product Hunters can get $10 off by using this coupon) Since I initially published it in 2015, it's sold over 5,000+ copies. Here's what's new: - A new chapter on "Choosing the right market" for your product - A new chapter on "Why customers buy products" (Jobs to be Done) - A new chapter on SEO for SaaS and software products. (One of the most important marketing channels) - Updates on all the existing chapters: new screenshots, improving readability, and removing old material - A new case study on Adam Wathan's $100k launch I hope you enjoy it! (BTW - I'm doing an AMA on IndieHackers here)

I'm using Justin's approach as I build my side hustle and it has really helped me get clear on what I'm doing.

Also, I met Justin at a conference this year and he is just as cool and genuine in person as he his in the book.

Pros:

It is very targeted and speaks to developers who want to take that next step

Cons:

In v1 of the book I was wanted more info about choosing a market and getting in front of them. I think it's covered in v2 (still reading it)

is this like, the reverse of https://www.producthunt.com/post...?

Justin is an expert in his craft, which is helping developers to become indie hackers and sell , sell, sell. What I found the most interesting about Justin's approach is that he advocates for developers to "get out the building", talk to people, and learn about their market this way. Justin is also a really, really nice guy. I've interviewed him for my podcast Everyone Hates Marketers (https://everyonehatesmarketers.c...) and I learned a lot - so will you! Buy his book :)

A great resource and guide for developers! Justin has an unique way to explain product and marketing management, and understands developers like no other product manager. The Marketing for Developers is a no-brainer, a must!

Marketing for Developers is great. And Justin is awesome. When I was a broke startup bootstrapper, he helped me out.

I found the course more useful than the book, though it might be an idea to get the book first to see if it's relevant to your needs.

Pros:

Provides just the information you need to launch an indie software product

Cons:

You have to do the work

This course really changed my vision of how to create products (and find products ideas) people actually want. Working on it by now and I think so far, it's the best buy I did to reach my goal to make a living of it. So, if you're a developer and you want to market your product the good way and make a living of it, well... Why are you still here reading my post?

I wend through Justin's course (https://devmarketing.xyz) and this book and I can really recommend both to all tech-minded people who need a hand in bootstrapping the business/marketing side! Lots of useful information inside and Justin has a very practical, hands-on style of lecturing.

Great tool for amateur programmists, because it is very hard for them in the beggining. Also already mature developers may find interesting advice in this book!

I can vouch for the insights Justin publishes through various channels including YouTube. There are many gems in the experiences shared by entrepreneurs he has interviewed on YouTube, and by just that itself I can see how much he would have packed in the book. Great resource for developers who want to make it on their own.

Justin supports me (I'm a developer) in my path to abandon my job, launch a business and live on my own terms

Pros:

Clear message, narrow audience, deep understanding of the audience alongside with excellent content inside Justin's course.

Cons:

Teaser video on PH is not catchy enough

Great work by Justin. I'm looking through the new version right now as well (also have the course). If you're a programmer that has serious skills but isn't sure how to start marketing what you're making (or even how to start making something people will want), I'd check this out.

If you are a developer who makes your own products (or you want to in the future), then you owe it to yourself to grab a copy of Marketing for Developers. Justin is a natural teacher and does a great job of demystifying the voodoo that is marketing (or so it appears to us tech-types!). I can't recommend it highly enough!

The first book was awesome, the laracon talk also was, and I'm starting to think everything Justin does is worthy just because he made it.

Pros:

It helps developers like me that don't know anything about marketing.

Cons:

I really couldn't find everything bad ;)

I am going to grab a copy of this book very, very soon :) Looks promising! Thanks 👍🏻

Bought this on a whim but it's full of really great advice that applies to makers across lots of verticals. You're missing a section, though, to follow "After You Launch"...titled "Taking Care of Your Customers". The product cycle doesn't end with a successful launch, and some makers forget about that. v3.0, perhaps?

Great book with very actionable content. Must read book for all developers before launching products. It may change your mind about your initial product idea after reading. And you will end up building something what market needs... not what you wanted to develop.

Thanks so muchfor writing this Justin! Have purchased and look forward to reading 😊. Keep up the good work

Justin did a great job with v1. I really enjoyed it. Tons of targeted material. It's cool to see him roll out a new version, polishing it some more, and expanding the content. It's on my list to get an updated copy.