Was interested in this, and thought it might be useful to document my path to where I am now:
Read the post by Bram - interested so click through to the website
See that it's a product for sale, so need more convincing to buy it
Follow the link to the preview, but you have to share something on social media. Decide to abandon
Notice the link by Sujan to the preview - just what I was looking for
Skip through the preview, now convinced that it's worth the investment. Click the link to buy, and asked to submit credit card details through a modal that popped up. No way to tell if this is secure - or where the posted details will go to, so end up not buying because it's not worth the risk to my card.
Since these books are becoming increasingly common on producthunt, and since the writers have a track record of producing great content, I would love to learn more about the larger strategy this book fits in for the writers.
Is this lead gen for building a larger audience?
@jasonhitchcock@robwormely and I made this e-book for a few reasons:
1. We were bored during the holidays
2. To build our personal brands & build relationships with other marketers/entrepreneurs
3. Figure out how to properly launch ebooks & info products. I now know ~15 ways to promote a ebooks and a few dozen ways how not to.
3b. We plan to launch a series of ebooks & guides (for lead gen purposes) for our day jobs at wheniwork.com Here's an example: http://wheniwork.com/ebook (landing page isn't final)
4. Help people with actionable tips I've actually used
5. Get my hands dirty. More details here:
Hope that helps answer your question
Sounds interesting!
"You could spend a lifetime trying to sift through and digest all the blog posts, podcasts, guides, and case studies that exist online about growth hacking—or you could start taking action today. These 100 growth tactics were compiled based on strategies and techniques that Sujan Patel and Rob Wormley have used to help hundreds of clients move the needle and actually grow their businesses. "
Maybe @sujanpatel & @robwormley can answer some Q's?
@VivekMGeorge I wanted to keep the first iteration simple.
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Thanks for the mentions in the book to some of our work growing Trak.io over the last ~2 years! We're huge fans of data-driven marketing and taking advantage of the full customer lifecycle, and it's great to see all of these discussions aggregated into a single ebook!
You guys have truly done an amazing feat to cram so much actionable advice into one book.
I'd love to see a paperback option though... I confess, even though I publish my own stuff as PDF's, I'm own 100+ marketing/sales books as paperbacks and they're usually the ones I'm more likely to pick up and try out.
Maybe some kind of waiting list or kickstarter so you can do a short run, or use one of the 'on demand' platforms?
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@sujanpatel like the logic of the book! concise, straight-forward, actionable tips!
Maybe if you're ready to giveaway the first 26 tips, it would make sense to upload the free tips on free hostings (torrents) etc.?
Hi, @sujanpatel. I'd like to write about you to my subscribers at GrowthHackingIdea.com. This is an invite-only community of growth hackers. One short, curated idea a day to your email. As our positioning is short (<500 symbols + link) ideas, would be awesome to share something special from you - "The best short growth hack by Sujan Patel". Here is a link with invite for you: http://growthhackingidea.com/?re... If you like it, please send me your idea and link to main@growthhackingidea.com
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