" Driftâs content is human driven, not data driven. And itâs often documenting what they do, rather than creating net new content. But itâs also often not originalâââat least the second, or third, fourth, or fifth time that you see it. "
40 Lessons from 40 years of Apple Ads
These are the first principles of marketing that helped take Apple from a garage to a $5B spaceship.