After Hours Newsletter

After Hours Newsletter

Marketing secrets, strategy and design tactics that work.

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The software game is flooded—Bolt, Lovable and a wave of AI-built apps. The real battle? Distribution. That’s the hard-earned lesson from my journey building companies, and it’s what I’ll be breaking down in this newsletter. Let’s crack the code together.
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What do you think? …

Sammir Belkhyat
Dialects
Maker
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The software landscape is shifting—fast. With AI-powered tools making development more accessible than ever, the real challenge isn’t just building. It’s standing out. Apps like Bolt, Lovable, and Replit are just the beginning. The competition will only get fiercer. I’ve seen this firsthand. From launching my first web dev company in Brooklyn to leading digital projects for brands like Guess Jeans and Coachella, then building AI-driven apps like Chefff, Barrs, and Jersey Vegan—one lesson stands out: great products don’t win on merit alone. Distribution is everything. That’s why I’m launching this newsletter. To break down what I’ve learned about getting products into the hands of real users—and what it takes to thrive in an increasingly crowded market. Let’s navigate this together. 🚀