When you build a startup, it is easy to fall in love with your own product. The landing page looks slick. The app feels polished. In your head, it seems obvious people should be showing up. Then reality hits. No traffic, no users, no momentum. You start wondering how something that feels so good can still feel invisible.
That was my wake up call with Brzzy Weather. I thought if I built a great weather app and optimized around weather app search, people would find me. Instead, I got humbled fast. I was basically a nothing burger buried deep in Google(does anyone even use Bing?), somewhere around page five, and most people searching never make it past the top few results. It made me realize that having a product is not the same thing as having a funnel.
