Census

Thanks @brunowong! We were actually inspired from solving this problem at early days at Dropbox. Companies with freemium user bases have a really strong advantage in getting initial usage inside a company because the barriers to adoption are so low. And as more people inside a company start using a product, it has its own internal viral growth mechanism. This is great for creating more individual accounts, but as a product, you actually want those businesses to start adopting more enterprise features. It turns out it's really hard for folks on the sales and marketing side to get a sense of which companies are good targets. That usage data is really easy for a PM to see in analytics, but that doesn't help Marketing create a targeted campaign or Sales chase high priority leads. That's where we come in. We work with Figma and Notion to help them take all of that individual product usage and give their sales and marketing team a much better idea of where the interesting adoption is happening!

@patrick_gebhard1 Boris from Census here. Sounds like your project is right up our alley. Please feel free to reach out directly anytime. Which CRM are you using? As for your question – we definitely play in the same space (transforming and syncing data) though I think we're different in a few ways. For example they focus on a canvas + drag & drop approach whereas we go for a (simpler I daresay) tabular approach. Our CRM connectors in Census are also fairly sophisticated so you can customize what gets mapped vs. over-written, created vs. updated, etc. Finally, our system is designed to live on top of your existing data warehouse (if you've got one), which means you don't have to wrestle with multiple sources for each workflow. Overall though, I'm just excited for both our products to help companies do more with all the data in companies' systems!

@borisjabes we are using Freshsales

@chrisbuttenham Not quite yet but we've talked with @aloo about that! Cross your fingers 🤞

@chrisbuttenham just to make sure we understand exactly what would work for you, what data are you thinking of pushing into Streak? I'm assuming you'd want it in some of your pipeline columns?

@aloo yeah exactly. We use custom columns that we update by hand in Streak, but it would be cool if data from Intercom and Amplitude could sync with our boxes so sales and customer success are on the same page. Does that make sense? We're talking perfect world here 🙃

@chrisbuttenham Got it, totally makes sense. Will let you know when we tackle this!

@maccaw!!! Thanks!

@rrhoover thanks brother! Hope you’re well and our paths can cross again in meatspace soon :)

@sandeep_todi Really appreciate it Sandeep! Great seeing you this week :)