Early-stage founders playbook

Early-stage founders playbook

Actionable marketing lessons for indie-hackers

20 followers

Rated 5 out of 5 by indie-hackers and techie founders who love building features and feel hesitant about marketing. Helped 100 founders to get >1000 signups and paying customers. https://www.anaspiringfounder.com/marketing-playbook-for-early-stage-founders
Early Stage Founders Playbook gallery image
Early Stage Founders Playbook gallery image
Early Stage Founders Playbook gallery image
Early Stage Founders Playbook gallery image
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Launch tags:Marketing•Growth Hacks •Business Books
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Ana Bibikova
Hi, I'm Ana. For several years I've been volunteering as a mentor for the early-stage founders, and 99% of my conversations start with a founder asking me "How can I get customers for my product with a very limited budget?" Why is this such a pain point? The answer is simple: if you are a founder with no or small experience in marketing your googling up anything on a startup marketing topic would end in one of the following options: — you either land on a page that is very SEO-optimized and carries zero value in terms of actual content — you get access to cases of companies like Google, Dropbox, Slack, etc. It's fine if you have $65M to spend on customer acquisition (as PayPal did) but let's be honest — most of us don't have these budgets. Another problem is that most of the case studies that can be found in marketing-related literature or courses are horribly outdated. They were outdated by the time they became case studies. And they just don't work anymore because everyone uses them. So the challenge becomes pretty clear: how to get the best results with limited resources that bootstrapped founders usually have, and stand out. In my playbook I put together tactics that you can use and showed how other bootstrapped companies have been using them recently (in 2020 and 2021). I also included a weekly planner with specific steps and anticipated level of conversion that you can use to plan your marketing activities. Launch Day Discount: Get 20% off with a code PHC20
Csaba Kissi
@anab I've ordered my copy weeks ago and I have to say the ebook is fantastic! Good luck with the launch Ana!
Ana Bibikova
@csaba_kissi thank you so much, Csaba! Your support means the world to me !
Uladzimir Yankovich
@anab Congratulations on the launch!
Marko Denic
@anab Super, super useful. Best of luck!
Steven Vps
@anab @csaba_kissi Thank you for sharing your Feedback on this https://VPNapk.su/ufo-VPN-mod-apk/
Simon Hoiberg
Fantastic resource šŸ‘ (And I'm not just saying that because I'm featured in it, heh). Been following you for a good time now, and I'm getting a ton out of all the knowledge you share. Please, keep it up! And to anyone else reading here: This playbook is *highly* recommended.
Ana Bibikova
@simonhoiberg thank you, Simon! your support is priceless! I appreciate it a lot
Congrats on the launch Ana - been following you on Twitter for a while so I think this will be a great resource for people!
Ana Bibikova
@maxwellcdavis thank you, Maxwell! Appreciate your support a lot! šŸ’œ
Victor
Ana is a great marketer. And her guide is a gold mine for those who want to progress in this field. I loved "consuming" this guide! Thanks Ana
Ana Bibikova
@lamacorn_the_llama Thank you, Victor! It's a lot coming from you!
Tom Jacquesson
Finally! A great resource for any bootstrapped founder looking to level up their marketing skills.
Ana Bibikova
@tomjacquesson thank you, Tomas! your launches inspired me to shoot my shot šŸ˜…
Basharath
I think this is going to be jam packed with amazing info. Congrats on the launch. All the best.
Ana Bibikova
@basharath thank you, Basharath! appreciate uour support — I'll get back to you on Twitter later today ā˜ŗļø
Yehoshua Zlotogorski
Congrats on the launch Ana! Been reading your thoughts on Twitter for a while and sure this playbook will be full of valuable tips and advice!
Ana Bibikova
@yehoshua_zlotogorski thanks Yehoshua! This is my first launch, and I feel very anxious but the community support is amazing!
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