Email Growth Playbook

Increase your email ROI with 60+ growth tactics

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Implementing a great email program is the most effective way to grow your business. Discover 60+ growth tactics to increase your email ROI based on the strategic goals you want to achieve, such as: improving deliverability, increasing open rates, and more.
Email Growth Playbook gallery image
Email Growth Playbook gallery image
Email Growth Playbook gallery image
Launch Team
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What do you think? …

Julie Paci
Hi everyone, At Pathwire, we’re working as a team to bring simple solutions to complex communication problems. Today, we’re pretty excited to launch our Email Growth Playbook, a database of tactics to help companies increase the ROI of their email campaigns! Whatever your email goals and level of expertise may be, we’ve got you covered. Explore our tactics according to the main objectives you want to achieve, and filter them based on their level of difficulty. All tactics provide actionable recommendations, expected results, pro tips, and more. We'd love to hear your feedback, so please let us know if you have any questions or suggestions!
Benoit Chambon
Congrats on the launch!!! I guess it would be useful for our business team ;) thanks for sharing! Keep going🛫
Julie Paci
@benoit_chambon Thank you!! Very happy to hear it'll be useful for your team!
Asad Ali
insightful 😇
Julie Paci
@asadoo93 Thanks!! Glad you like it!
Yehoshua Zlotogorski
Sounds great, didn't understand if this is a resource or a product? 🤔
Julie Paci
Hi @yehoshua_zlotogorski, we built it as a tool to help brands increase the ROI of their email campaigns! :)
Sarah Jordi
Love this and will definitely take a look and try it! One question: How will you ensure the strategies stay up to date? Since email marketing also changes quite fast amd new best practices are being developed super regularly.
Julie Paci
@sarahxjo Great question! As an email company, it's our job to keep up to date with the email evolutions in terms of habits, trends, and strategies. We have close relationships with email players and we run lots of surveys among brands and consumers. This will allow us to update and add tactics according to the evolutions. :)
Arthur Andreyev
Thank you for sharing this with us! The info is very useful. Will try some tactics in my email program.
Julie Paci
@john_bricks Thanks!! Glad you're going to give it a try. 🚀
Penny Watson
Awesome - can't wait to try! 🚀
Julie Paci
Thank you, can't wait either for you to try it!!
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