Loops

Email for modern SaaS

4.9•133 reviews•

3K followers

Email for modern SaaS

4.9•133 reviews•

3K followers

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Email marketing

A better way to send marketing and transactional email.

Viktor.comAn AI coworker that actually does the work

Promoted

Runner Up • Marketing & Sales Product of the Year

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Forum Threads

p/loops

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2mo ago

We're officially launching Goals to all users!

Email opens are no longer the benchmark, now it's all about conversions.

Why do you send email?

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4.9

Based on 133 reviews

Review Loops?

Reviewers mostly praise Loops for being unusually easy to set up and use, with a clean interface, smooth editing, solid docs, responsive support, and a developer-friendly API that fits SaaS workflows like newsletters, onboarding, waitlists, transactional, and event-based emails. Several say it replaces more cumbersome tools while staying lightweight and fast. A few caveats recur: navigation can be confusing, the editor has rough edges, some features feel basic or missing, and its SaaS focus may make it a weaker fit for broader email marketing needs.

+130

Summarized with AI

Pros

simplicity (30)

marketing email support (22)

user-friendly interface (21)

transactional email support (19)

automation features (14)

fast setup (13)

developer friendly (12)

clean UX (10)

responsive support (6)

integration with third-party services (5)

Cons

focus on SaaS companies (2)

Pros

Cons

Reviews

All Reviews

Most Informative

•1 review

What's great

So easy to set up. They've done a great job of keeping the user experience simple, yet not limiting the functionality. Very intuitive. If you're I start up. This is the perfect email product to use for your newsletter and to send product emails, i.e., onboarding.

What needs improvement

The high-level navigation. While it's really easy to get started, sometimes navigating back and forth between a campaign, your mailing list, and a segment is a little confusing.

vs Alternatives

It's built for SaaS specifically. One platform for both our newsletter and product/lifecycle emails (welcome sequences to new signups, trial nudges, onboarding).

Ratings

Ease of use

Reliability

Value for money

Customization

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5 views8d ago

•4 reviews

What's great

simplicity (30)developer friendly (12)transactional email support (19)

I use Loops primarily to send transactional emails to my customers. Incredibly easy to set up, good developer tools (I connect seamlessly using n8n), reliable service and generous free tier for early stage start-ups. Customer service support on a Sunday - I'm impressed. Highly recommended!

vs Alternatives

Resend

Simpler to set up

Ratings

Ease of use

Reliability

Value for money

Customization

Report

369 views10mo ago

Chestr 🛍

•4 reviews

Congrats Loops team! Loops is the best email software I've ever used. I used to dread sending emails to my users on our previous email client because it was so junky and full of friction: broken images, badly formatted text, weird design. It was all a nightmare. Loops has completely transformed that feeling from dread to absolute delight. Now, I look forward to emailing our users! The interface is seamless, lightweight, and a joy to use. On top of being an incredible email marketing tool, Loops is one of the most beautifully designed interfaces that I discovered in 2023.

What's great

user-friendly interface (21)clean UX (10)marketing email support (22)

Report

129 views3yr ago

•1 review

What's great

What needs improvement

The high-level navigation. While it's really easy to get started, sometimes navigating back and forth between a campaign, your mailing list, and a segment is a little confusing.

vs Alternatives

It's built for SaaS specifically. One platform for both our newsletter and product/lifecycle emails (welcome sequences to new signups, trial nudges, onboarding).

Ratings

Ease of use

Reliability

Value for money

Customization

Report

5 views8d ago

•4 reviews

What's great

simplicity (30)developer friendly (12)transactional email support (19)

vs Alternatives

Resend

Simpler to set up

Ratings

Ease of use

Reliability

Value for money

Customization

Report

369 views10mo ago

Chestr 🛍

•4 reviews

What's great

user-friendly interface (21)clean UX (10)marketing email support (22)

Report

129 views3yr ago