Hey PH! 👋
Phew. We've spent the last year hard at work, creating this resource for sales teams by compiling a library of 1000+ real sales emails and voicemail transcripts from the very best SaaS companies.
We did it partly because we wanted to study how the top SaaS teams do sales outreach, and partly because we wanted inspiration for our own emails! In the end, we collated it in this microsite so you can see the full sales and marketing sequences.
We’d love to hear what you think!
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@vinayp10 Thanks! Very useful resource for startup
@vinayp10 It would be really interesting to correlate the attributes of the email with some sort of success metric (e.g. response rate), have you guys given that any thought? e.g. some of the emails seem crazy long, I'd never read a sales email that's over 300 words, I'd love to see how the length correlated with response rates as there must be some Goldilocks spot in the middle.
Great idea! I immediately passed it on to my colleagues from the sales team. We're testing different messages to improve our communication and these will help a lot. Thanks for doing that :)
Hi, This looks looks like a cool resource. Is there a way to separate emails/cadences that are cold emails VS the ones that are demo request followups or free trial cadences?
@tomblue Hey Tom, thanks for the feedback!
You can organize the emails by sales emails and marketing emails. Sales emails are usually coming from a human where as marketing emails are coming from a marketing automation tool.
You can find those options in the top menu or by using the drop down on any company page.
@vinayp10 "Sales emails are usually coming from a human" Sure 😛
Jokes aside, how did you guys determine which were marketing and which were sales emails? Can all marketing automation tools really be identified?
I love what you guys created there. I've had my own email folder with good sales and marketing emails as inspiration for years and had thought of crowdsourcing a similar database, but the approach of conducting a proper study is great.
It's also great that you summarized the key findings. Now it would be very interesting to get insight into the other side and see how successful each campaign was...
@emilkabisch haha, yea when I say "human" I really mean they are coming directly from a reps email account like john@salesforce.com vs coming from a generic email like updates@salesforce.com, and if you respond to that email it will go directly back to that rep vs a team inbox.
For your second question, yes marketing automation tools leave a footprint since they are all sent from central servers. So we can identify the marketing automation ones and assume the others were sales (we also looked at the content of the emails to double check this).
Great product guys. Definitely a relevant resource specifically directed towards SaaS Companies.
In your website, the following statement just caught my eye-
"Companies that leave voice mail have 160% longer sales cycles". Is that a typo bcos to me it sounds an anti-thesis to your product.
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