Linktree

Linktree is a quick and easy way to create a landing page experience for all of your relevant links to share with your social media following. Before using Linktree, here are a few things you should keep in mind.

Pros:

• Linktree allows you to put all of your social links in one place, without building a full website.

• Linktree offers customization options so your page feels consistent with your brand.

• Linktree offers analytics (views, clicks) so you can track basic engagement rates.

Cons:

• If you want to be able to customize your landing page experience, you'll need to pay for the Linktree PRO account.

• By sending your followers to Linktree, you lose the opportunity to promote your own website (if you have one), which may have more information and personality.

• You lose the opportunity to increase SEO page rank for your own website, since all clicks from your profile will go to Linktree instead.

• There have been issues with Instagram and Linktree in the past, where IG was automatically flagging Linktree links as spam. At the time of this writing, this is no longer an issue, but the interpretation of the policy could always change in the future, since technically Linktree allows users to workaround IG's policy of "one link in bio."

Linktree is a simple landing page tool that enhances the "link in bio" experience on social media profiles. Linktree allows you to easily create a landing page that you can personalize with links, backgrounds, colors, and custom text. Today, more than 12M influencers and companies use Linktree to advertise multiple (often monetizable) offers to their followers, using one consistent link.

The company was founded in 2016 by founders Anthony Zaccaria, Alex Zaccaria, and Nick Humpreys. In October of 2020, Linktree announced that it had received $10.7M in Series A funding from Airtree Ventures and Insight Partners. Only 5 months later, in March 2021, the company announced its $45M Series B financing round, led by Index Ventures and Coatue. This funding will be used to increase headcount (now more than 80) and to develop more tools in the social commerce and analytics space.