Lendflow - Credit Decisioning Engine

@adityavsc @jon_fry huge congrats!

Appreciate it Lloyed!

@peter_ulwahn - With current market conditions will your platform still offer competitive funding options? Yes. To be clear we do not issue credit ourselves. We have two products: one where you can build and issue your own credit product, the other where you can issue a credit product from another provider. The impact we've seen from the market conditions are that SMB's have less capital availability to them as the banks have tightened up. Just like during the last recession, alternative lenders are stepping in right now to fill in the gap. We have all the best available options on the market. - Which industry/vertical will most likely use this? I believe it will be mainly SMEs that have a hard time getting short We're seeing the biggest uptake in the following industries: construction, transportation, home services (HVAC, plumbing, landscaping, ect), personal services (salon's, barber, spas), restaurants and ecommerce. - Unit economics, as an API I assume that you are getting a transaction fee either on the origination side and/or also from the buyer side? Does this make it still interesting from a lender perspective we know that margins are tight in this space. Yes, for the marketplace an origination fee is earned from the lender (although the marketplace feature is different than the one we released on Product Hunt). We earn a simple origination fee and split that with the software companies we work with. Lenders love working with us because we bring them high quality SMB's and improve their customer acquisition costs by being more efficient than them going through direct channels. For the data orchestration and decisioning, there is a fee for the platform and for the usage of the data API's and orchestration/scorecards feature.

@jon_fry Thanks Jo really interesting model well done! Do you have direct integrations with lenders (banks or others) or do you tap also into lending marketplaces. I assume based on which model the credit approval process is much faster for example assuming having an integration with a banking API and taping into an open credit line. I definitely see the value in the automated analysis side of SMB's, I hope the acquisition side is not too complicated though. Can you develop more on the data orchestration/decisoning part? Is this a fee that you charge on top to lenders for usage or you mean something that you pay on your side to platforms providing the analysis such as KYC, etc?

@peter_ulwahn yes we have integrations lenders (we don't tap into any other marketplaces). There is a usage fee based on your api calls and decisioning tools you are using. These are two separate costs, one for the data you received and the other for product feature you are using. Would love to chat more and walk you through it! Shoot a note through the form and happy to walk through everything with you.