Loops is a research tool designed by creatives to support the creative process. Get honest opinions from your target audience annotated on to your ideas in minutes, analyze it in a few clicks, then optimize your work so it truly resonates.
Cheers for the hunt @chrismessina 🤘
Hi Product Hunt Crew,
I’m Sam the cofounder of Loops - An iterative research tool for design and creative teams.
Coming from an agency and consultancy background I’d get frustrated when trapped in a subjective debate about what was right because we had no data. Speaking to other designers it became clear this was a huge pain resulting in hours wasted on unfounded change requests and not enjoying the work. The antidote is easy to access audience feedback.
***About Loops***
Because traditional market research like surveys and focus groups aren’t specifically designed to support the creative process, we built Loops, to power the creative process with qualitative feedback at serious scale.
You get comments from your audience that are easy to understand and actionable. People simply point and click to leave thoughts on product, content or marketing concepts - just like a digital whiteboard.
The end result isn’t a report or slide deck. It’s design that’s been optimized several times with data from real consumers - fresh insight improves each new iteration.
***Loops’ value***
- Agencies are winning pitches because their ideas are validated
- Product are keeping a track of how feedback has influenced product evolutions
- Marketing are refining messaging to ensure it lands so conversion goes up
***Plugins for Figma and Adobe XD***
Publish designs from the plugins and see the top insights back in your design tool.
***How does Loops access over 100m+ people?***
We’ve integrated with over 300 consumer panels around the world which means you can set specific requirements and get those people to give you feedback. We charge $8 per person (which is a credit) and you can ask multiple Qs for this, but be sensible, too many and people get bored.
***Get started free***
Stater plan is free forever - but with PAYG credits for testing (see the 65% off PH discount)
Thanks and keen to know what you think!
Sam
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Wow! The idea feels so great! Looking forward to using it! Congratulations on the launch!
Great idea! It's always a huge headache to get quality feedback. But if I have a rather specific narrow audience, how will the product work? For example, if I need iOS developers from Australia with 1-2 years of experience?
@stas_voronov Hey - yes this is a bit more specific than we could do via our panels, but we do have a B2B community so could help. Feel free to get in touch if / when you need this. Sam
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Where has this been my whole life? The amount of pain and stress I would have avoided if I had a tool like Loops in the past! I am almost at loss of words for the simplicity of the solution. But that's a trait of all the best ideas. Elegant, simple, exactly what we needed! I can't wait to jump on this!
Massive kudos to the makers and the hunter (Chris is a guarantee)!
@alessandro_valentini That's great to hear 😀 - shout you if need any pointers / support
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looks great, not sure how the pricing works. You pay a monthly fee and have to buy credits on top of that? So if I go with Pro (299/month) and want to get 100 respondents credits, I need to add the cost per respondent on top of the 299?
@all_lucca Hey Al
On a free account it's pay-as-you-go where you buy credits as you need them e.g. 25 credits bundle is $200.
On a pro account you get 50 credits (worth $400) bundled in each month for a subscription of $299. Any credits you don't use roll over into the next month. And if you run out you can top up. 👍
Loops is so cool! As a designer, this is such a great way to quickly and efficiently access a huge number of testers and quickly spot-check designs and copy to make sure they're working... all without leaving your design tool of choice.
Really stoked about what @sam_reid2 is building with Loops!
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We've used Loops for a couple of months now - to be able to get really focussed instant feedback is changing the way we validate our ideas to produce a better design.
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