MARS

Stop losing money on Discount Campaigns

2 followers

Stop losing money on Discount Campaigns

2 followers

🔶 MARS enables marketers to send a fine-tuned discount to each customer 🎟 to boost conversions from a budget 💰, it uses AI to learn & adapt it's discount strategy based on the customers' behavior.

Launch tags:Marketing•Artificial Intelligence•E-Commerce

Launch Team

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12 Ways To Stay Ahead Of The Competition

This looks like a neat idea. How do I use with my Shopify store? Is there an implementation guide available?

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6yr ago

CustomerGlu

Maker

@andrei_negrau Hi Andrei! We support API based integration today - One-click Shopify integration is on the way.

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6yr ago

12 Ways To Stay Ahead Of The Competition

@prateek_gupta8 Awesome. Which data points are you looking at to provide the personalized discounts?

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6yr ago

CustomerGlu

Maker

@andrei_negrau We use User Behavior in form of events captured on the e-commerce apps/stores

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6yr ago

CustomerGlu

Maker

Hey PHers 👋, We all have received discounts 🎟 which are some times relevant but most times irrelevant/not enticing enough. This is because Ecommerce growth teams have to manually sift through numerous data points being captured for a user to understand what’s the least discount that can be given which will make them convert. We realised the opportunity to enable ecommerce growth teams deliver relevant Discount Experiences at Scale and allocate their marketing budget more efficiently to boost conversions from the same marketing budget. Today, we are launching MARS - A Budget driven Discount Optimisation platform to drive conversions by sending just enough discount to each user. Ecommerce growth teams can now add a budget and a list of offers for a campaign audience and MARS will begin to recommend the right offer for each user based on their past and current behaviour. The growth goals you can achieve with MARS today: - Reduce Cart Abandonment - Increase the number of Repeat Orders - Increase Activation of New Users - Increase Retention of Loyal Users Please don't hesitate to post your questions and comments. We'll be around for the next couple of hours(or more if things go great 😉) and are more than happy to answer them all! Cheers 🙌🏼

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6yr ago

Huge fan of using data to make marketing/ sales 10x smarter and efficient. Also love the incredible people behind this! All the best.

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6yr ago

CustomerGlu

Maker

@apurv_agrawal Thanks Apurv. We are going after a niche and kind of neglected use case within marketing wherein we optimize offers/discounts for each user from a given campaign budget. This approach also allows us to apply AI to a narrow/well defined task so the accuracy/performance is way higher when benchmarked with other methods.

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6yr ago

Personalization via reinforcement learning is a good idea

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6yr ago

CustomerGlu

Maker

@srinivas_padmanabhuni Yes - people realized the potential of reinforcement learning with AlphaGo's win. Over the last year or so it is reaching a point where real world use cases can be tackled with it in a production ready way. We are just getting started with this!

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6yr ago

Aamazing idea and great team to rely upon.

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6yr ago

CustomerGlu

Maker

@sayon_dutta Thanks Sayon!

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6yr ago

This sounds amazing. A real pain point while trying to squeeze every dollar of marketing spend. Can't wait to try my hands on it! :)

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6yr ago

CustomerGlu

Maker

@kumpawat Thank you! We look forward to learning richer use cases with your usage of MARS 🙌🏼

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6yr ago

Build

Amazing product :) Love the concept of "just enough" :)

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6yr ago

CustomerGlu

Maker

@niti_shree Thanks Niti. Good to have validation from Growth experts like you.

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6yr ago

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