The other day, I came across a post where someone shared how they were getting customers using a very specific strategy. I decided to give it a try, and it worked! After seeing the results, I realized it had the potential to scale, so I turned it into a SaaS tool to automate the process. Here's the strategy you can start implementing right away: Go to G2, Capterra, and find competitors' review pages. Look for either direct or indirect competitors—what matters most is that they have your target clients. Search through their negative reviews—these people are already expressing dissatisfaction with a solution, which makes them a perfect target. Create a list of these negative reviews and their profile names. Outreach: Find their LinkedIn profiles and emails, and then reach out to them. The exact outreach template I used: Hey [Name], I noticed you left a review about [Competitor]’s [feature] and thought I’d reach out. We’ve built a solution that gives you [benefit], and we'd love to show you how it can help with [pain point]. Since you’re actively looking for alternatives, would you be open to a quick demo? Best, [Your Name] One of the replies I got: "Hey, thanks for reaching out! I’d love to see what you've built!" Why this works: The reason this strategy works is because you're reaching out to people who are definitely using tools similar to yours, making them highly targeted warm leads. Additionally, when people see that you’ve done your research and are addressing their specific pain points, they’re much more likely to reply. You're combining personalization and highly relevant outreach, which is the best of both worlds! Why I turned it into a SaaS: While doing this manually was effective, it took a lot of time—searching through reviews, finding LinkedIn profiles, and building a list of prospects to reach out to. I realized that turning this process into an automated and scalable system would allow me to quickly generate highly-targeted leads and analyze competitors more efficiently. So, I created Mirloe.com, a tool that helps you "steal" your competitor’s customers and find targeted SaaS leads and competitor insights. Here’s how Mirloe works: Chrome Extension: The extension scans G2 and Capterra and imports hundreds of reviews in seconds. Email and LinkedIn Finder: This feature finds all the LinkedIn profiles and email addresses of the reviewers, saving you from all the manual work. Look-Alike Audience Builder: This feature takes your list of leads, scans it, and finds similar, matching leads that could be ideal prospects for your product. Competitor Analyzer: This feature scans hundreds of reviews to help you find pain points, insights, and feature requests. It lets you validate product ideas or improve your outreach with real user data. If you’re interested in trying it out, you can check it out here: Mirloe.com