Thanks @ericwillis for the hunt, we appreciate it :-) The idea for No CMO came after working with various startups and meeting many tech founders. I noticed that the majority of them are super-accomplished from a technical perspective, but don't come from a marketing or business background nor do they have a full time marketing person on their staff.
I wanted to create, together with @erez_z, an easy-to-use guide that would help them with a marketing plan on a relatively small (or non-existing) budget. A go-to resource for marketing strategies that would be easy to work with and refer to at any stage of your company.
No CMO has 3 budget categories we feel any startup without a CMO would find useful - $0 marketing budget/month, $1000 marketing budget/month and $5,000 marketing budget/month. Each category lays down marketing channels and opportunities within the given budget.
We'd love to hear your thoughts - the website will keep updating so any feedback is welcome :-)
Moran
@moran_barnea Moran, love the idea of No CMO, would love to contribute some ideas for the sales side as well to help founders (particularly technical) get their first few sales.
@j00st Hi Joost and thanks for the kind words :-) We were debating about this a lot too - whether or not to add a $500/mo stage. Maybe we'll add this later but for now, we felt that a combination of the $0 and the $1000 (little of each) is suffice.
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@moran_barnea I was more thinking about a 100$/mo option
@j00st@moran_barnea I think $100/mo is very tricky. Which also makes it interesting. I'll think about how we should tackle it. Thanks for the idea
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This was actually a really cool idea, to break it down by the amount startups have to invest.
I second the idea of adding a $500 / month option if you can, I can picture a lot of people wanting to build a business while still working another job quite able to throw $500 / month into the project but $1000 / month is a little steep for a lot of people. Someone new may not know what's worth dropping and what they should keep (based off the $1000 a month resources)
Anyway this is a great resource and one I wish I would've been around years ago. No doubt I'll be sharing this with people who I think could benefit from it.
@helpstartmysite Thanks, James! We'll consider adding $500/mo later on and that's a great suggestion. In the meantime, if a startup or entrepreneur have $500/mo for marketing, they can choose to only do some of the things mentioned in the $1,000 and some of the things mentioned in the $0/mo page. There are some great free tools and resources that we recommend people to use even if they have a budget.
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Treats Happen
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Startup TV
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