#NotJustACadburyAd with Rephrase.ai

Create personalized AI videos for local stores across India

6 followers

Create personalized AI videos for local stores across India

6 followers

All local retailers in India can create a video of Shahrukh Khan (one of the largest celebrities in the world) endorsing their local stores! An initiative by Cadbury, conceptualized by Ogilvy, powered by Rephrase.ai’s Generative AI technology.

#NotJustACadburyAd with Rephrase.ai gallery image

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Launch tags:Marketing•Artificial Intelligence•Tech

Launch Team

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#NotJustACadburyAd with Rephrase.ai

Maker

Thanks @abhash_kumar2 for hunting us. A month back, Mondelēz International and Ogilvy teams reached out to us with an absolutely crazy concept. Let's make an ad for every single retail store in the country, with Shahrukh Khan! This was nearly an IMPOSSIBLE campaign to pull off, but all kudos to one of the smartest teams in the country at Rephrase.ai, we made it happen! The technical challenges with the campaign were unbelievable. We created 5 Digital Avatars of SRK, 40+ voice models, worked on Indian pronunciations, etc. But it's finally here. So proud to bring this to life! Happy to answer any questions. Highly recommend creating your own AI video!

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5yr ago

@abhash_kumar2 @ashray_malhotra this project was made in one month? That's crazy.

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5yr ago

Raycast

@abhash_kumar2 @ashray_malhotra What could possibly go wrong?

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5yr ago

DreamStory

@ashray_malhotra Amazing stuff guys! Thanks @abhash_kumar2 for sharing

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5yr ago

Very cool product, team Rephrase.ai, @ashraymalhotra! Congrats on the launch! 👏👏🙌 Quick question: How do you intend to go about intellectual property issues. Not able to get my head around how it's okay to produce SRK videos without his permission? While there are many cool uses of this, I can think of many instances it can be seriously misused. I'm guessing you may have thought this through. Would appreciate you throwing some light on these softer aspects of the approach.

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5yr ago

@ashraymalhotra @christabel_singh He was probably paid for it. The sponsor is Cadbury

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5yr ago

#NotJustACadburyAd with Rephrase.ai

Maker

@ashraymalhotra @christabel_singh Great question, for this particular use case we have complete permission of SRK to create these videos. He is very well aware of it :) regarding how are we protecting the misuses, we have a long work flow to make sure nothing absolutely nowhere it goes wrong. Let's chat sometime over a coffee to talk and understand this in more detail. Really interested in gathering more thoughts and concerns around it. As we shape the synthetic media landscape conversations like these always intrigue me a lot!

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5yr ago

Thread Hunt

What a lovely product. This is ground-breaking technology that'll revolutionize the advertising industry and impact millions of shops.

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5yr ago

#NotJustACadburyAd with Rephrase.ai

Maker

@harshitsoni05 thanks! glad you liked it!

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5yr ago

This is an excellent product. Mom & Pop stores and small business owners never really think about advertising because of cost constraints. But great initiatives like these will definitely impact them positively.

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5yr ago

#NotJustACadburyAd with Rephrase.ai

Maker

@p_soumya yes! and this way the local stor owners feel they are not just hidden people with no impact, they feel seen and recognised!

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5yr ago

How many BMWs?

Hunter

Hello Product Hunt, Excited to share the #NotJustACadBuryAd campaign with you done by the super-smart folks at Rephrase.ai 😎 An initiative by Cadbury, conceptualized by Ogilvy, this campaign powered by Rephrase.ai’s Generative AI technology enables local stores across India to create a video of ‘Baadshah’ of Bollywood and one of the biggest celebrities in the world - Sharukh Khan - to endorse their store! 🤩 Rephrase employed its AI tools to create a digital avatar of Shah Rukh Khan who gave a hyper-personalized reminder to people to buy from the local shops calling out each store’s name - enabling local shops to promote themselves. I'm leaving it to the makers to talk more about how they executed this campaign.

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5yr ago

Now this is something exciting. Awesome use of AI enabling marketing possibilities for grassroot level businesses.

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5yr ago

Very cool product, team Rephrase.ai and @ashraymalhotra! Congrats on the launch! 👏👏🙌 Quick question: How do you intend to go about inherent copyright/IP issues. Trying to get my head around how it's okay to make SRK videos without his permission. While there are many cool uses of this, I can also think of many instances it can be seriously misused. I'm sure you've thought through this. Would appreciate your throwing some light on the approach.

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5yr ago

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