Opens Are Dead

Everything email marketers need to get ready for iOS 15

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THE iOS 15 UPDATE brings fundamental change to email marketing by KILLING THE OPEN RATE METRIC. 20-year-old practices need to be unlearned. To help email marketers adapt, Omnisend introduced Opens Are Dead—a knowledge hub to navigate the transition.
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Launch tags:Email•Newsletters•Email Marketing
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Rytis | Omnisend
🤙Hey Product Hunters! Thank you, @kevin, for the hunt 🙏 We are super excited and thrilled to debut www.opensaredead.com - a hub with everything email marketers need to get ready for iOS 15. I am Rytis, CEO of Omnisend— an email and SMS marketing platform for ecommerce marketers. ⌛️ **Why are we doing this?** Like the rest of the email marketing ecosystem, we need to shift our strategies to respond to the upcoming iOS 15 privacy update from Apple. With the release, marketers will no longer be able to track whether subscribers open a brand's email—effectively killing a metric relied upon for over 20 years. It also heavily impacts open-based marketing tactics and client re-engagement campaigns, among other email marketing strategies. 😎 **What are we doing** To help fellow email marketers adjust to the change, we have created www.opensaredead.com—a community project featuring insights and thoughts from industry experts. And it's free for everyone. 🙌 👉 ** Find information about:** Up-to-date news on iOS 15's impact on email Best practices and actionable tips for ecommerce marketers: deliverability, segmentation strategies, metrics to focus on instead of open rates, and more Easy-to-digest podcasts, webinars, and articles that address iOS 15 challenges and how to future-proof your email marketing 💪 **This is a collaborative project** While Omnisend powers Opens Are Dead, it is a marketer-to-marketer project, presenting various sources and points of view from industry experts. I invite everyone to join and submit ideas so we can prepare together. Thank you, and have a great day. 🙂 P.S. If you have any suggestions on improving this page, please share! 🙏 The goal is to help fellow email marketers prepare for this change smoothly and confidently.
@kevin @rytis_omnisend : Love this idea and forum. More power to marketers!
Chloe Thomas
eCommerce MasterPlan - Social Jukebox's Tim Fargo
You've made my life so much easier by pulling it all together in one place! Thanks guys!!
Justė Rastenytė
Maker
@chloe_ecmp Hi Chloe, so happy to hear it helped you out!
Veta Armonaite
Maker
@chloe_ecmp Chloe, appreciate your support!
Andrus Purde
Clever as well as useful - this is great!
Augustina L
Wow such a useful resource ⭐️
Justė Rastenytė
Maker
@augustina_l So glad to see that people find it useful!
Ben Gogos
Love this!
Justė Rastenytė
Maker
@ben_gogos So happy to hear it !
Lucas Walker
Treats Happen
This is going to be a huge hub, thanks for letting me be a part of it!
Karolina | Omnisend
Glad to be part of the makers team for this resource! iOS 15 is bringing fundamental changes for email marketers, but we'll do our best to help them successfully pivot with industry expert tips and strategies aggregated in #OpensAreDead. We're all gonna get through this together 🙌
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