Parade

Brand design platform for entrepreneurs

16 followers

Brand design platform for entrepreneurs

16 followers

AI Generative Media

•

Design resources

Build your own Style Guide without hiring a designer. Describe the brand personality you want and pick from AI-recommended fonts and colors. You’ll get a free wordmark logo, font stack, and extended color palette, plus a Style Guide to show it all off.

Free Options

Launch tags:Design Tools•Branding•Marketing

Launch Team

Viktor.comAn AI coworker that actually does the work

Promoted

?makers how does Parade create unique logos? Every automated logo design service I’ve checked out so far picks an icon from a large database (and those icons were not meant to be used as logos in most cases, which shows) and they combine it with the brand’s name written in a nice font. Is this what Parade does or do you use a different method?

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5yr ago

Maker

@anna_0x hey Anna! great question. we've found the wordmarks, rather than icon-based logos, are best for early stage ideas. the best logos have symbolism, which would be hard to get automatically, and early stage products change target customer and value proposition frequently, so the symbolism might change. for now, we've massaged fonts (changing weight, casing, etc.) until they are distinctive wordmarks, and these should be enough to launch your product :)

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5yr ago

@___xray ohh so you don’t do logo marks at all! I think that’s the sensible choice since, as you said, they’d be hard to create automatically. It seems like Parade is a serious service then, and that you genuinely try to help people get a good logo, instead of offering very subpar ones to trick people who don’t know better into paying (like sadly a lot of logo generators do). It would probably be a good idea to mention somewhere that you only make wordmarks and why, because a lot of people will otherwise assume that you will create a symbol for them too and they might get disappointed when they discover that that’s not the case after they sign up.

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5yr ago

Parade

Maker

@___xray @anna_0x This is really good feedback - thank you! I totally agree

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5yr ago

IP Guide

This looks great. I love the idea of having a tool to make design a little easier so I can focus on the things I’m better at. Congrats on the launch, Parade team!

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5yr ago

Parade

Maker

Thanks @bswinnerton!

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5yr ago

Parade

Maker

That’s exactly our goal!

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5yr ago

Sounds like a great tool! Would have appreciate it two years ago. Is it just for a new brand setup or can existing brands use the style guide too?

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5yr ago

Parade

Maker

@breadista Thank you!! Existing brands can use it too! You can mix and match your existing styles with any ones you'd like to choose from our recommendations during onboarding. Happy to assist you during onboarding as well - excited for you to try it out and hear your thoughts!

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5yr ago

Before I found Parade, I spent a lot of $$$$ and almost 2 months working with a designer on a brand foundation that expresses who we are and what we are working to build. With Parade, in 5 minutes I had a style guide that better fits our vibe and brand. 100% recommend.

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5yr ago

Maker

@bryson_tombridge wow, that's so cool to hear. Thanks for the support - can't wait to get more built to help you save those $$$$ ;)

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5yr ago

Maker

Hey PHers! My name is Alex Ray, and I'm part of the team behind Parade. We're excited it's on ProductHunt -- thanks @KatManalac! Parade helps you launch without having to hire an agency or freelancer. It's fun to use for your startup or side project (or NFT or deep space exploration company -- or whatever else you're working on). Right now, it's focused on creating a style guide. We’re also working on tools for you to design your website, social media posts, and more, and it’ll all look great, automatically. In our dream world, Parade will be a design tool that makes you proud of what you can create, even if you don’t have any design skills. I can't wait to see what you make

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5yr ago

Maker

P.S. If you want to see an example of what you can build for free, check out https://app.getparade.com/produc...

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5yr ago

Stack Roboflow

Congrats on the launch! We used Parade for the branding on a hackathon project (paint.wtf) earlier this year and it was dead simple to use. For 4 engineers, having something simple that instantly looked good let us focus on the actual meat of the project. Parade was a godsend.

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5yr ago