Pathway

Get user insights 10x faster

5.0•2 reviews•

1.3K followers

Get user insights 10x faster

5.0•2 reviews•

1.3K followers

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A tool for modern research and product design teams to quickly test UX solutions: - Create smart UX tests in minutes - Reach the right audience globally — every time - Get comprehensive reports with videos, interaction paths, heatmaps, and more

Free Options

Launch tags:Design Tools•User Experience•UX Design

Launch Team / Built With

LightfieldAI-native CRM that builds itself and does work for you

Promoted

Maker

📌

Hey Product Hunt! I’m Serge, co-founder of Pathway. Pathway is a tool for modern product teams to quickly get insights from their users. We started Pathway 2 years ago as a small team of 2 while working our 9-5 jobs. Back then, we realized we needed a tool for conducting user research that was flexible, lightweight, and easily accessible for the whole team—not just user researchers or product designers. We wanted unmoderated user testing at its core to save time, knowing that product development cycles can be really fast. Today with Pathway you can: ✅ Create smart usability tests or surveys with different types of blocks Test Figma prototypes, compare multiple images, conduct surveys, evaluate navigation with card sorting tests, or test users’ perceptions with 5-second testing. Plus, use powerful AI follow-ups to ask additional questions based on participants' replies. 👥 Share tests with your users via link, or hire testers on Pathway Get insights from exactly who you need. With 400+ filters and dozens of countries to choose from, Finding the right testers for your research is not a headache anymore. 📊 Analyze detailed reports and get answers to your questions Heatmaps, user paths, videos of users interacting with your prototypes, and much more. 🤝 Collaborate Invite team members and work together on your tests and surveys. Our long-term mission is to make the process of getting insights available to everyone and super intuitive. Here’s a sneak peek of what’s coming next 🔜: - “Ask AI” for reports - Live website testing - An even bigger participant pool - Templates … and much more. Today, we’re a team of 7, still fully bootstrapped and excited for the journey ahead of us. We’re happy to launch Pathway on Product Hunt today and can’t wait to get feedback from the community! As a thank you, we’re offering 20% off tester credits. Use the promo code TELLMEWHY when topping up your balance. Thank you for your support! Serge

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2yr ago

@s5f5f5f congratulations on the launch 🚀 the presentation was awesome 🙌🏼

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2yr ago

Maker

@rohitash_sinha Thanks for your support, Rohitash!

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2yr ago

Maker

@julia_zakharova2 Thanks, Julia! Yep, Pathway could definitely be helpful from a QA perspective!

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2yr ago

@s5f5f5f Congratulations on the launch! Looks super cool, kudos to the team.

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2yr ago

@s5f5f5f this is nice, ill definitely check this out

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2yr ago

Hi there, I am intrigued with your product as a go-to-market product marketer who specializes in and is co-authoring :the: book language-market-fit. (I am all about research methods!) 🥰 📖 Just letting you know, though, on the mobile site on Android Chrome: - The CTA at the bottom of the site doesn't appear to be clickable. - Post sign-up, user onboarding will be impacted because the form entries are on top of each other after starting a new test. Sent screenshots to your live chat.

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2yr ago

Pathway

Maker

@nikkielizdemere Thank you for the screenshots and your interest, Nichole! We truly appreciate any feedback ❤️✨

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2yr ago

I'm excited to see how Pathway is streamlining the user journey. It looks like an excellent tool for enhancing productivity. What features do you think will have the biggest impact on users' workflows?

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2yr ago

Sounds really good! What is your advantage or improvement over existing feedback tools? In what areas are you special?

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2yr ago

Pathway

Maker

@michacassola Thanks for the question, Micha! We’re not exactly a feedback tool — Pathway enables more advanced research like Figma prototype testing, card sorting, and more. Unlike similar platforms, we focus on specific use cases that teams encounter in their day-to-day UI work and solution refinement. Pathway is an end-to-end tool, allowing you to create various types of studies and recruit respondents directly through the platform. Moreover, our focused approach makes us one of the most cost-effective options for both respondent pricing and subscription costs 🙌

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2yr ago

@georgestrunin Sorry for not understanding the complete features and capabilities of your platform.

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2yr ago

Flowmapp

Hunter

Amazing product 🌿 Very happy to hunt this project. I know the guys personally and am encouraged by the way they are working on developing their startup. This is a very useful solution for all design and product teams. Listen to audience. Study them. Find insights. That's what makes the difference in developing based on value to the end user. Good luck with the launch, guys! P.S. Great design and UI btw

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2yr ago

Pathway

Maker

@mituhin Thanks for your kind words Paul!

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2yr ago

Flowmapp

Hunter

@kszhebrovskaya my pleasure! Good luck to all of us, let's gooooo!

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2yr ago

Maker

@mituhin Thanks for hunting us and for your support, it means a lot! <3 Yeeep, we spent quite a bit of time on the UI! 🙃

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2yr ago

Flowmapp

Hunter

@s5f5f5f You are warmly welcome! I am in love with you design style!

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2yr ago

@mituhin as a founder its a really powerful tool!

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2yr ago

Serge, Product Of the should be yours 🏆 I met your tool several times already, cause my friends designers highly use it and I really enjoy passing the surveys!

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2yr ago

Pathway

Maker

@aleksanadr_lavrinenko <3

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2yr ago

Maker

@aleksanadr_lavrinenko hey Aleksandr, thanks, appreciate your support 💙

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2yr ago

Lovon AI therapy

such a useful tool, most PMs under estimate the importance of user tests, @s5f5f5f congrats with the launch!

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2yr ago

Pathway

Maker

@ponikarovskii Thanks for your support Anton!

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2yr ago

Maker

@ponikarovskii thanks Anton! well, we have a bunch of PM-driven teams on board - I hope we'll keep attracting more of them

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2yr ago

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5.0

Based on 2 reviews

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