The only free UTM builder for easy and error-proof URLs. Accurate UTMs lead to accurate analytics. Integrate your tech stack, use standard values and avoid the analytics hairball caused by poorly managed UTMs. It's "purrfect" - Uriel Trace Moxie "U.T.M." Cat
👋 Hey Product Hunt,
We built Stack Moxie to automate monitoring of the entire marketing and sales tech stack and give teams the ability to manage, maintain and scale their critical revenue systems.
Over the years, we’ve seen countless teams discover how inaccurate their attribution data is.
Much of this attribution problem comes down to poorly managed UTMs.
Despite our clients’ best efforts, their standardized values are not being utilized correctly, often across more than one marketing channel (email, social media, paid, etc).
Having seen this concern, we set out to build “Purrfect UTM Builder” and we started by asking our community of experts for their input.
Do you use a standard guide for UTM values?
70% Use Company Standardized ✅
15% Use ad hoc into Google’s values
12% Create from scratch 😱
What is “utm_medium” for? Broad channels (Email, Social, Organic) or Specific Channels (Social_Organic, SocialMedia_Paid_Banner)? Other?
72% say “Broad: Email, Social, etc” ✅
17% say “Specific: Social_Paid_Banner”
7% say “Whatever HubSpot UTM does”
4% say “Other/Custom”
What is UTM Source for?
100% say the specific website (i.e. Facebook, Twitter, etc) ✅
➡️ The UTM strategy survey responses directly influenced the creation of this product - and it’s one of the main reasons we’ve decided to launch on Product Hunt.
😻 We know your valuable input and feedback will shape this product and make it truly “Purrfect”.
So, tell us - how can an integrated UTM builder make things better? What else is needed?
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@m_h_lines Finally! A great problem indeed. Congratulations on the launch! Looking forward to using it.
When the team first pitched the idea of the UTM Builder, I thought.. But I type that out by hand. Why would I want another login to do this? Also, we have this in a spreadsheet today, do we really need another product? But then when we started getting into the nitty gritty details about ensuring data standardization, linking your salesforce data to your marketing campaigns, automatic link shortening, AND the ability to test your URLs to ensure that your landing pages & emails are all configured properly. Well, that's when I realized it was a winner. Also, the video is epic.
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I love the UTM builder and use it religiously! The features offered within this tool are AMAZING for individual users, but especially teams. Creating multiple short URLs for one campaign that my team can grab from the "Historical URLs" tab takes the possibility for mistakes off the table!
Interesting product, congrats on the launch. Perhaps this is me being stupid but I had no idea what UTM stood for, after some Googling I’ve worked it out and I would probably be in your demographic.
@simon_barker1 Ohhh goodness ... even if you use them everyday, no one knows what an Urchin Tracking Module is! Yet some of our work succeeds and fails by it everyday ... thanks for checking us out!
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Okay, the thing I appreciate is the attention to standardized values for traffic mapped within Google analytics channels!
The thing I love.. this Cat.
Purrfect UTM Builder by Stack Moxie
- 70% Use Company Standardized ✅
- 15% Use ad hoc into Google’s values
- 12% Create from scratch 😱
What is “utm_medium” for? Broad channels (Email, Social, Organic) or Specific Channels (Social_Organic, SocialMedia_Paid_Banner)? Other?- 72% say “Broad: Email, Social, etc” ✅
- 17% say “Specific: Social_Paid_Banner”
- 7% say “Whatever HubSpot UTM does”
- 4% say “Other/Custom”
What is UTM Source for?- 100% say the specific website (i.e. Facebook, Twitter, etc) ✅
➡️ The UTM strategy survey responses directly influenced the creation of this product - and it’s one of the main reasons we’ve decided to launch on Product Hunt. 😻 We know your valuable input and feedback will shape this product and make it truly “Purrfect”. So, tell us - how can an integrated UTM builder make things better? What else is needed?Purrfect UTM Builder by Stack Moxie
Purrfect UTM Builder by Stack Moxie
Purrfect UTM Builder by Stack Moxie
Career Switch To Coding
Purrfect UTM Builder by Stack Moxie
Purrfect UTM Builder by Stack Moxie
Purrfect UTM Builder by Stack Moxie